Those of us in storytelling circles constantly read about how organizations need to tell their stories and brand themselves with stories, but examples can be hard to come by. Here's just one company Etsy, that has done it well, describing its first five years of tremendous growth.
Etsy says the essence of what the company is about can be captured in the picture book, Swimmy, read in the video above.
... Our vision is to be the eye — to be a kind of organizing principle. We do not want Etsy itself to be a big tuna fish. Those tuna are the big companies that all us small businesses are teaming up against.
Come to think of it, Quint Careers does a pretty good job of telling its story, as in this piece celebrating Quint's first 10 years.
I’m posting this on behalf of Natalie Shell, who had trouble posting it herself
(darn, I upgrade to Movable Type 4.1 and still have problems with comments!):I firstly wanted to say thank you for adding my blog to your blogroll!
I thought you would like the one by a small ad agency I discovered somewhere the last few years… - http://www.strawberryfrog.com/ - go to about — our life story (very cute book)
Looking forward to reading more of what you have to share! And please stay tuned in the coming weeks / months…my site/blog is also evolving visually and more (though I went with integrating wordpress—well I asked a friend to ;))