Telling Stories at Difficult Times

Wendy Bigham wonders about people who tell important stories at difficult times in their lives. Her exemplar is Randy Pausch who has a best-selling book and highly viewed video, The Last Lecture, life lessons (Really Achieving Your Childhood Dreams) delivered like the college professor he was before being diagnosed with … Continue reading

A Test of the Teaching Power of Stories

Here’s a way to test the ability of stories to teach — at least compared to PowerPoint presentations. Writing in Newsday, Patricia Kitchen told of the technique of Manhattan-based organizational consultant Ben Dattner that “vividly illustrate[s] how stories are memorable and PowerPoint is forgettable.” Writes Kitchen: Dattner asks his master’s-level … Continue reading

Update on Stroke of Insight Story

Since comments are not very prominently displayed in this blog, I wanted to call attention to Stephanie West Allen’s comments about a recent entry, featuring the video of a presentation by Jill Taylor, a stroke victim and neuroanatomist. Apparently the science in this presentation has come under quite a bit … Continue reading

A Marketing Conversation around Storytelling

Recently came across three similar blog postings about storytelling in marketing and thought I would pretend the authors were having a conversation. Thus, sort of a made-up story with these bloggers as characters. McLellan Creative (no individual blogger identified) begins the conversation by asking, “When was the last time you … Continue reading