Create Stories to Engage Your Supporters

Colette Ellis of InStep Consulting for Nonprofit Central and Craig’s List Foundation recorded the 18-minute podcast, Once Upon a Time: Create Stories to Engage Your Supporters. It provides tips for nonprofit leaders to create engaging stories that will motivate potential supporters and volunteers (including a model for writing the story). … Continue reading

Why Is This the Best Recruiting Video?

My friend Steve Rothberg of CollegeRecruiter.com calls this* the “best recruiting video.” He says: “After watching this video, the only candidates who aren’t more likely to want to work for Whirlpool are those without souls.” What he doesn’t say is why. Because it tells a story. *2020 Update: The referenced … Continue reading

A Storied Olympics

 I’m not a huge sports fan — I like a little college football and Major League Baseball — but I’ve always been a bit of an Olympics junkie. I have come to realize that it’s largely the stories that attract me. When ABC used to cover the Olympics, they come … Continue reading