Over the last five days, corporate-video storyteller Tom Clifford has shared himself through a Q&A interview.
Now he’s offering an awesome no-cost, three-piece Corporate Video Storytelling Toolkit:
It is about discovering the power of story. It’s a series of three eBooks (yes, they’re free) that will inspire you to think differently about telling your story through video. By raising your awareness of what’s possible, you can make the right choices to the heart of your story.
The three pieces (in the form of eBooks):
- Guide #1. ContentWise: Corporate Video 101
- Guide #2. Ask(?)Way: Take Your Brand from Commodity to Community
- Guide #3. ChangeThis Manifesto: Bring Your Brand to Life! Harnessing the Power of Remarkable Corporate Video Stories
Katherine: Thanks for sharing this toolkit. It comes at just the right time for me and my team (communications group at the University of Colorado Denver).
I have a question for you: Do you believe storytelling is a necessary ingredient when you want to use communication to influence? In other words, data alone does not influence; it must be augmented by something that builds the personal connection?
However you answer, I am interested in how we engage with the scientific mind. In the university setting, the “soft,” qualitative methods we use in communication are scorned by the “hard science” people. Is there a special way to reach them?
Yes. I believe story is necessary for persuasion and influence.
I could write volumes about this subject, but for starters, I would refer you to the writing of two non-scholarly experts, Stephen Denning and Annette Simmons.
I would also assert that the hard-science people will become increasingly convinced as more and more neuroscience research demonstrates that humans are hard-wired to think in story. Here’s a good jumping-off point (From Scientific American) that includes a persuasion piece: http://www.sciam.com/article.cfm?id=the-secrets-of-storytelling
You can also find copious scholarly and nonscholarly information on storytelling and change, storytelling and persuasion, storytelling in education, and storytelling in research.
Since you teach communications, you would also be interested in the work of Terrence Gargiulo.
Thanks for writing.