Monthly Archives: November 2008

See Ardath’s bio, photo, and Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Ardath Albee (Question 7): Q: Can you talk a bit about how story generates active relationships with customers? A: People want to have relationships with people “like” them. To generate active … Continue reading →

See Ardath’s bio, photo, and Part 1 of this Q&A, Part 2, and Part 3. Q&A with Ardath Albee (Question 6): Q: How did you discover that story-based marketing tools, such as B2B Website Stories and Email Story Campaigns were effective? A: Trial and error. What I learned was that … Continue reading →

See Ardath’s bio, photo, and Part 1 of this Q&A and Part 2. Q&A with Ardath Albee (Questions 4 and 5): Q: The culture is abuzz about Web 2.0 and social media. To what extent do you participate in social media (such as through LinkedIn, MySpace, Facebook, Twitter, YouTube, Second … Continue reading →

See Ardath’s bio, photo, and Part 1 of this Q&A. Q&A with Ardath Albee (Question 3): Q: The storytelling movement seems to be growing explosively. Why now? What is it about this moment in human history and culture that makes storytelling so resonant with so many people right now? A: … Continue reading →

What a thrill to present the 15th in my Q&A series with story practitioners, this one with Ardath Albee. I came across Ardath as part of my great interest in using storytelling in marketing (in part because any marketing use of storytelling also relates to marketing oneself in job searches … Continue reading →

See Sharon’s bio, photo, and Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Sharon Lippincott (Question 5): Q: Among storytellers I’m doing Q&As with, you place a much higher importance on writing than most. What aspects of the writing process for telling your life … Continue reading →