See Tom’s bio, photo, and Part 1 of this Q&A, Part 2, Part 3 and Part 4.

Q&A with Tom Clifford (Question 5):

Q: Many practitioners agree with the idea that corporations need to tell their stories, but not that many of them are doing it with video. In your view, why is video important to the equation? Are you seeing other uses of storytelling in video that excite you?

A: Here are five reasons why it’s important an organization tell their story in video. Video stories can:

1. Strengthen your brand. “Who are you?”
2. Create emotional connections. “Why should I care about your company?”
3. Share culture and values. “Is what’s important to me important to you?”
4. Change perceptions. “Really? I didn’t know that.”
5. Inspire change. “You mean I can make a difference?”

What other uses of video storytelling excite me? I honestly haven’t seen much because I don’t have the time to surf around and see who is doing what with video.

I do enjoy the Hitachi True Stories that came out recently. The stories are captured really interesting ways without being overtly commercial.