Employers Pay Attention to Your Personal Story

A few months ago, personal-branding guru Dan Schawbel sent me a review copy of his book, Me 2.0: Build a Powerful Brand to Achieve Career Success, which came out this spring.

Unfortunately, I haven’t had a chance to review it yet for A Storied Career’s parent site, Quintessential Careers, but I thought about it recently when I read Part 6 (of a planned 10) of an ongoing personal-branding story by Marcos Salazar on Dan’s blog. More about that later.

me2.0.jpg In Me 2.0, where Dan tells the saga of landing his first post-college job, he writes, “As I went to a series of interviews, I noticed that hiring managers paid attention to three items: the personal story that I told, my CD portfolio [a tool he had prepared to distinguish himself from other candidates], and my enthusiasm. My storyline gave the hiring managers an understanding of my personal identity and career strategy as well as my perseverance, which clearly reflected my desire for the position.”

As far as I can tell, that’s Dan’s last mention of his story (and, again, I have not yet read the book), but his disciple, Salazar, says a lot more. His Part 6 blog entry is entitled My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow.

Salazar talks about using stories in networking situations. After giving a couple of compelling examples of stories he told while networking, Salazar writes:

… our brains are wired to think in terms of narratives. Storytelling is one of the few universal human traits that spans across cultures and all of known history. They captivate the mind and elicit emotions that become tied to themes, events, or characters. When this happens, our story gets implanted into memory easier and much more permanently. This is why creating a narrative about your personal brand is infinitely better than simply stating your job title.

In Part 7, Salazar talks about carrying through one’s story to online venues, such as blogging:

Whether we realize it or not, we are all creating a narrative about ourselves online. Everything we post, comment on, or upload is contributing to the story of who we are online — potentially to millions. And even if you don’t make a conscious effort to create an online presence, that too is a narrative because you are leaving your personal brand to chance.

Salazar then presents a story-based test for maintaining one’s personal brand:

… one thing to always keep in mind is that anything you post could have an impact on the narrative you are trying to create. So when forming a strategy, ask yourself, “How is this going to contribute to the story I want to tell?” Finding answers to this question will provide you with a good guide in developing a strong personal brand both on and offline.

I would love to know more about how Dan Schawbel developed and told his story (and indeed what the story was) and how employers engaged with it — because I am convinced this employer desire to hear the candidate’s narrative is a huge untold story in the hiring process.

I am heartened by the way Salazar uses his story as a test how strong his personal brand is.

About
A Storied Career

A Storied Career explores intersections/synthesis among various forms of
Applied Storytelling:
  • journaling
  • blogging
  • organizational storytelling
  • storytelling for identity construction
  • storytelling in social media
  • storytelling for job search and career advancement.
  • ... and more.
A Storied Career's scope is intended to appeal to folks fascinated by all sorts of traditional and postmodern uses of storytelling. Read more ...
Subscribe to A Storied Career in a Reader
Email Icon Subscribe to A Storied Career by Email

About
Dr. Kathy Hansen

Kathy Hansen, PhD, is a leading proponent of deploying storytelling for career advancement. She is an author and instructor, in addition to being a career guru. More...

emailicon.jpeg

Email me


EBooks
Free: Storied Careers: 40+ Story Practitioners Talk about Applied Storytelling.
$2.99: Tell Me MORE About Yourself: A Workbook to Develop Better Job-Search Communication through Storytelling. Also $2.99 for Kindle edition






 

Pages

The following are sections of A Storied Career where I maintain regularly updated running lists of various items of interest to followers of storytelling:

TwitterStoryFollowList.jpg
story_events_small.jpg
story_wisdom_small.jpg
story_writings_smaller.jpg
storytellers_small.jpg
story_practitioners_small.jpg

Links below are to Q&A interviews with story practitioners.


The pages below relate to learning from my PhD program focusing on a specific storytelling seminar in 2005. These are not updated but still may be of interest:

October 2012

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Shameless Plugs and Self-Promotion

Storytelling
Tweets in the
Twitterverse
« »

 


 

 

twit8.png
Personal Twitter Account My personal Twitter account: @kat_hansen
Tweets below are from my personal account.
« »

AStoriedCareer Twitter account My storytelling Twitter account: @AStoriedCareer

KatCareerGal Twitter account My careers Twitter account: @KatCareerGal

 

Follow Me on Pinterest

 

View my page on
Worldwide Story Work

 

Kathy Hansen's Facebook profile

 

 

BlogNotionBadge

 

resume-writing service

 

Quintessential Careers

 

QuintZine

 

My Books

 

Cool Folks
to Work With

Find Your Way Coaching

 

 

career advice blogs member

 

Blogcritics: news and reviews

 

Geeky Speaky: Submit Your Site!

 


Storytelling Books