Here are three ways that folks are applying storytelling in creative, innovative ways:
- PSST! is a collaborative film project of 17 brilliantly produced films by 51 teams of designers, directors, animators and composers. Every film is comprised of three sections — beginning, middle and end — each produced by three different teams. This process is the whole idea behind PSST! — a technique derived from the Dadaist game of Exquisite Corpse and the children’s game Telephone and applied to the arts of motion graphics, animation and film-making.
- Storytelling to sell wine. “The Drops of the Gods” is a Japanese Manga comic series that, as described in the blog Truly Madly Deeply, follows the main character Shizuku as he learns about wine, allowing the reader to do the same. (I could not locate a way to see the comic online, but if you click on the image, you can see a slideshow from the New York Times.) From Truly Madly Deeply: “At the start of the series, Shizuku has rebelled against his father, a famous wine critic, by refusing to drink wine and working instead for a brewery. Suddenly, though, his father dies and leaves in his will a description of 12 wines he considers the world’s best, comparing them to the disciples of Jesus. Pitted against his adopted brother, who happens to be a sommelier, Shizuku must catch up in his knowledge so he can find the 12 wines mentioned in his father’s will and inherit his father’s vast cellar. … Since coming out of nowhere four to five years ago, this 20-something Japanese would-be sommelier has quickly become the most influential voice in Asia’s wine markets. In Japan, wine sellers grab copies of the magazine as soon as it comes out on Thursdays, quickly showcasing a featured wine in their stores or on their Web sites. People regularly enquire about specific wines that are referenced in the comic series.”
- Storytelling to help people deal better with the experience of psychosis. Psychiatry24x7.com has released the online serial: The Secret of the Brain Chip: A self-help guide for people experiencing psychosis. Psychiatry24x7.com intends the serial to serve as an anchor in periods of loneliness and confusion for all involved. ” Although this exceptional guide is not a replacement for therapy,” the site says, “it is a source of practical tips and dedicated information, as well as support.”