Joining the growing chorus of career practitioners who are encouraging job-seekers to tell stories in their job-search communications, my colleague Billie Sucher has just written a blog post inspired by the recent edition of “60 Minutes” dedicated to its creator Don Hewitt.

Storytelling was Hewitt’s trademark, and he wanted his reporters to “Tell me a story.” Sucher suggests that job-seekers imagine they are being interviewed for a “60 Minutes” profile, and she offers a STORY acronym to help candidates remember how to apply storytelling in, for example, an interview situation:

S  haring your skills and successes, supported by specific examples of how you shape and strategize solutions, set standards and solve problems in a simple, straightforward style.

T  argeting the text that you teach and tell your audience about your target goals, areas of interest, and why you are the top talent to do the task.

O  ffering information and opening up about your originality, opportunities and options.

R  ecalling and remembering the reasons you rock and freely reciting your results, rewards, and realities without repeated reminders.

Y ielding a yes for You and your viewing audience!