Michael Margolis recently published a list of “20 questions that can support you in your story positioning.” 
Although a few of the questions are best suited for entrepreneurs seeking clients, the list as a whole is great for job-seekers, too. Michael writes: If you go about answering these questions for yourself, you’ll begin to stake out a bigger story really worth telling.”
PERSONAL MOTIVATIONS
- What motivates you?
- What has shaped and defined you?
- What is your point of view?
- What do you care about?
- Why trust and believe you?
AUDIENCE EMPATHY
- Who defines your market?
- What do they care about?
- How do people perceive your issue?
- What needs do you serve?
DIFFERENTIATING VALUE
- What value do you provide?
- What’s memorable about you?
- What’s ignored, overlooked, or not said?
- What’s your bigger truth?
- What’s your thought leadership?
MARKETING YOUR TRUTH
- How do you reach people?
- Why do people want what you offer?
- What do you gift and give away?
- How prove what you care about?
- What do you want to be known for?
- How do you make yourself approachable?
Michael has used these questions as the basis for the curriculum in the four-week telecourse that’s currently under way. If you missed the course this time around, I’ll bet he’ll do another as he had significant demand. If not, he’ll have plenty of other story topics as part of his new initiative, Story University.
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