Another Voice Supports Storytelling as a Key Business Competency

Somewhat regularly, I hear practitioners espouse the idea that storytelling must be a required skill for businesspeople. Among the champions of this notion are Lori Silverman, Karen Dietz, and Gary Vaynerchuk.

MoneyKey.jpg Now add Ron Weisinger, principal of development for LINKS Consulting, to the chorus. In an article entitled Storytelling: The New HR Competency, Weisinger writes:

I’ve learned to use storytelling as a … powerful and persuasive tool that continually serves me as an HR business partner and leadership coach. Storytelling has become part of my toolbox and is every bit as effective and important a competency as some of the more traditional ones that define an effective HR professional.

Weisinger goes on to tell two stories about stories — illustrating how he has used storytelling to:

  • Explain his presence as an HR director at a design meeting (In many companies, HR is not considered integral to business profitability).
  • Catalyze an organizational-change program.

I am inclined to quibble that stories Weisinger cites are not so much stories as questions that incite narrative thinking in their audiences. He nevertheless succeeds in illustrating the value of storytelling in HR, and indeed, in business.

I also love this point he makes:

How many times has a leader complained about the lack of progress with an organizational change initiative or the effectiveness of a desired “cultural transformation”? Those frustrations are often rooted in two factors. First is the mistaken notion that organizations change and/or cultures transform. They don’t. People do. So when a leader is frustrated with the pace or quality of organizational change what s/he is really saying is that people aren’t behaving in the intended way.

That’s one of the points I attempted to make in my doctoral dissertation — that organizational change is rooted in individual change; thus, individuals not only need change skills but need the ability to tell stories that illustrate their change skills.

[Thanks to Terrence Gargiulo for making me aware of this article.]

About
A Storied Career

A Storied Career explores intersections/synthesis among various forms of
Applied Storytelling:
  • journaling
  • blogging
  • organizational storytelling
  • storytelling for identity construction
  • storytelling in social media
  • storytelling for job search and career advancement.
  • ... and more.
A Storied Career's scope is intended to appeal to folks fascinated by all sorts of traditional and postmodern uses of storytelling. Read more ...
Subscribe to A Storied Career in a Reader
Email Icon Subscribe to A Storied Career by Email

About
Dr. Kathy Hansen

Kathy Hansen, PhD, is a leading proponent of deploying storytelling for career advancement. She is an author and instructor, in addition to being a career guru. More...

emailicon.jpeg

Email me


EBooks
Free: Storied Careers: 40+ Story Practitioners Talk about Applied Storytelling.
$2.99: Tell Me MORE About Yourself: A Workbook to Develop Better Job-Search Communication through Storytelling. Also $2.99 for Kindle edition






 

Pages

The following are sections of A Storied Career where I maintain regularly updated running lists of various items of interest to followers of storytelling:

TwitterStoryFollowList.jpg
story_events_small.jpg
story_wisdom_small.jpg
story_writings_smaller.jpg
storytellers_small.jpg
story_practitioners_small.jpg

Links below are to Q&A interviews with story practitioners.


The pages below relate to learning from my PhD program focusing on a specific storytelling seminar in 2005. These are not updated but still may be of interest:

October 2012

Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Shameless Plugs and Self-Promotion

Storytelling
Tweets in the
Twitterverse
« »

 


 

 

twit8.png
Personal Twitter Account My personal Twitter account: @kat_hansen
Tweets below are from my personal account.
« »

AStoriedCareer Twitter account My storytelling Twitter account: @AStoriedCareer

KatCareerGal Twitter account My careers Twitter account: @KatCareerGal

 

Follow Me on Pinterest

 

View my page on
Worldwide Story Work

 

Kathy Hansen's Facebook profile

 

 

BlogNotionBadge

 

resume-writing service

 

Quintessential Careers

 

QuintZine

 

My Books

 

Cool Folks
to Work With

Find Your Way Coaching

 

 

career advice blogs member

 

Blogcritics: news and reviews

 

Geeky Speaky: Submit Your Site!

 


Storytelling Books