Gregg Morris yesterday turned me on to what he thinks might be the first job posting ever to use “story” in the way this posting does. It is certainly the first one I’ve seen that does so. The posting is for the position of Social Media Specialist.

Here are some snippets showing how Cancer Treatment Centers of America seeks someone who can tell its story, as well as someone to begin his or her story with the organization:

Stories of Life. Stories of Hope.

Imagine a place where your talent can make a meaningful difference in peoples’ lives. Where a sense of mission and a promise to patients marks a culture of people who look forward to the challenge of each day … where you can help create stories of life, stories of hope, and amazing stories of triumph — big and small — that unite everyone around a worthy goal. That place is real. It’s why we are here.

Cancer Treatment Centers of America® (CTCA) is one of the fastest-growing networks of cancer hospitals in the country. We offer the most sophisticated forms of oncology treatment, combined with complimentary therapies that support the entire person. It’s a place where your contributions can create new stories that embody our exceptional standard of care known as the Mother Standard® model of care — meaning that all staff provides the same level of care to each patient that we would want for our own loved ones. And for those of you who can see how rich and fulfilling this mission-driven, patient-centric, cutting-edge work experience can be, we hope your story starts here.

Start your story at our corporate offices in Schaumburg, IL as a: Social Media Specialist … If you’re interested in starting your own story with us see our website at http://www.cancercenter.jobs/ for a full job description and to apply.

The job posting is interesting for several reasons. It recognizes the growing recognition of the connection between social media and storytelling — that social media at its best is essentially a storytelling media. The employer clearly recognizes stories as the primary way to convey its message (of life and hope). And the employer envisions a career as a story, as I discussed here.