Three nice resources for story fans:
Nicholine Hayward offers a downloadable Word .doc, The Storytelling CEO, in which she has “looked at how the most successful CEOs are also the best storytellers. Hayward analyzes the assets and attributes they have to make them so. The best storytellers, she writes:
- Embody the archetype of their organisation
- Deploy direct channels of communication
- Tell the truth, even if it hurts
- Tell the stories that people want to hear
- Deliver customer service in person
- Are the voice of the consumer, the category and the community
Michael Margolis has launched a nice site, Storytelling Quotes, which presents one story-related quotation each day.
NCM Fathom offers the whitepaper, Bold Brands Drive Revenue with Storytelling, downloadable from a number of sites, including this one. Description:
The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom’s white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand’s story with customers and employees in cinemas nationwide. Download the white paper to learn more.















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