
An article for which I served as a source has come to fruition in the Dec. 6 issue of FORTUNE.
Titled “How Storytelling Spurs Success,” the article by Vickie Elmer notes that “storytelling isn’t just for old folks and kids. It can help you move forward in your career — both by showing what you’ve accomplished and by persuading employees to trust you.”
Elmer mixes management and job-seeker/careerist uses of storytelling in the article, kicking off with a tale from Ed Fuller who used storytelling at Marriott to teach new managers about the company’s priorities and has a book of workplace stories, You Can’t Lead with Your Feet on the Desk, coming out next year. Also due out next year, Elmer says, is movie executive Peter Guber’s Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. Guber says in the FORTUNE article that “stories are the best way to reach your goals.”
My favorite part of the article (other than the sidebar for which I was the source; see below) comes from John Berisford, head of human resources at Pepsi Beverages. In job interviews, instead of asking the shopworn standard, “Tell me about yourself,” he asks, “Tell me your story,” noting, “It’s the best way to get to know the entire human being.”
















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