Michael Margolis continues to evolve his concept and formula for the personal bio story, and he’s offering a free download, A 7 Step-Formula For Your New Bio Story, an upcoming (May 17) webinar (which I think is free), and a new Web site, The New About Me,” focusing on the personal bio story that has come to the forefront of Michael’s interests and offerings.

The new site’s tagline is “personal branding without the icky stuff.” Here’s why and how the process has been icky up to know, according to Michael:

Few of us have been taught how to authentically talk about ourselves in a hyped-up age of social media and personal branding. Thankfully, there’s a new way of distinctive storytelling — without the need for bragging, arrogance or self-importance. This handout will introduce you to this breakthrough process.

Michael’s process is somewhat targeted at what he calls “the Creative Class (e.g., entrepreneur, speaker, author, blogger, designer, consultant, or expert in some niche or topic),” and I would go even further than that to suggest the process works best for solopreneurs since it deals with personal stories.

I’m extremely interested in the process for several reasons — I went through (and struggled with) an earlier incarnation, when the formula had just five steps; I have long been a bit cynical about “personal branding,” in part because so many experts all talk about a different way to develop one’s personal brand; I believe one’s personal brand must link to one’s story, but I’m not sure I’ve yet seen the best way to do that; and I am interested in how personal-branding/personal story/Michael’s concepts can translate to individual job-seekers, going beyond solopreneurs.

I’m heartened to see that Michael’s process continues to grow and evolve, and I want to keep following it. How about you?