My friend Karen Dietz has a whole flurry of story activity going on under the new brand “Just Story It.”

She has rebranded her Web site from the former Polaris Associates to Just Story It, offering tools, videos, and e-books for tips, strategies, skill building, and resources.

She’s also offering a free Story IQ Assessment to measure storytelling skills, knowledge of how/why stories work, and awareness about applications for story in business. Karen says each part takes about three minutes to complete.

1. Storytelling skills
2. Story knowledge about how and why stories works
3. Awareness about story applications in business life

I haven’t taken the assessment yet. I’m scared. What if it turns out I’m a story moron after all this time?

Karen also has a Facebook page for Just Story It and a Scoop.it curation, the best articles from across the web that she can find on using stories and storytelling in business. “I’ve chosen them,” she says, “because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our business, or give valuable how-to tips.” I’m curious about what keywords Karen uses for her curation because her finds don’t seem to overlap much with those in my own organizational storytelling Scoop.it curation.