Loren Niemi Q&A


I’m thrilled to present the sixth installment in this series of interviews with some of the gurus of both performance and applied storytelling. This interview is with Loren Niemi, whose work I first encountered while working on my dissertation. Read more about him in his bio, below his photo.


Loren Niemi has spent 30 years as a storyteller, theatrical performer, and director of other performers. He is also a public policy consultant and trainer working with low-wealth communities and non-profit organizations to identify, frame and tell their critical stories.

Loren is the author of The Book of Plots (Llumina Press) on the use of narrative forms and Inviting the Wolf In: Thinking About Difficult Stories (August House Publishers) with co-author Elizabeth Ellis, on the value and necessity of the stories that are hard to hear and harder to tell. He teaches Storytelling in the Communications Department of Metro State University and offers consulting services and workshops on storytelling and cultural competency for organizations, businesses and communities around the world.

For more information, contact him at 651-271-6349, niemistory@aol.com or visit his website.

Q&A with Loren Niemi (Question 1):

Q: How did you initially become involved with story/storytelling/narrative? What attracted you to this field? What do you love about it?

A: There are several answers to this question, each of which responds to a corresponding level of awareness and commitment to storytelling.

The first came early, first grade, when the teacher asked what we knew about elephants. I gave an enthusiastic answer mixing fact and imagination. She said, you’re a liar. I said, no, I’m telling a story. While I was aware of the difference she did not acknowledge or “reward” the story, but shamed me with the result being that I did not raise my hand or speak unless called upon for the rest of the school year. This moment has remained with me for over 50 years and is core to my understanding that storytelling is fundamental to our education (integrating right and left-brain functions) and that everyone tells stories, consciously and unconsciously, to place themselves in the world, to build relationships and recognized for who they are as they choose to name/claim their identity.

By high school, that deep seated impulse to mix fact and imagination to make sense of the world lead me to the school paper and an award for creative fiction. It also got me my first kiss from an attractive woman when I told a wholly imagined story at a summer school leadership camp. These reaffirmed my sense of story as a powerful and rewarding use of language. There were also early lessons in these about the value and necessity of crafting material for a specific audience - matching language, tone, rhythm to invite the listener into the story.

In 1971, I was working at an alternative education program for juvenile justice offenders. More than once I sat in a courtroom and heard a judge say to a kid, you can go to jail, into the military or into this program and have a kid think that it was the easy choice. We worked with them 12 hours a day, six days a week - and the core of the work was having them tell their stories over and over again in response to questions that were designed to move them from seeing themselves as victims of bad luck or other people’s ill will to taking responsibility for their own lives and decisions. It was a long and emotionally difficult process with more than one kid choosing to go into the military rather than stay with the program. Today it would probably be seen as a kind of Narrative Therapy, but then it was rooted in Gestalt and a Baba Ram Das sense of “Be Here Now.” In support of the work I began collecting and telling little metaphors, fables and parables (many from the Sufi, Zen and Hassidic traditions) to provide indirect models of behaviors, values, ways of thinking that supported the change process.

In 1978, I was managing projects the City of Minneapolis Arts Commission and was sitting in the bar of the Edgewater Hotel in Madison, WI, between arts conference sessions when I was asked what was it that I actually did. I’m a storyteller, I said. I help organizations and communities identify, shape and tell their stories. Once the words were out of my mouth, I understood that this was exactly what I did and more importantly, it was what I wanted to do. Story was the frame that made sense of the organizing, educational, political and arts streams that were all present in my life. Story was the common bond and conduit between them. Once the words were out of my mouth I could see how I had been prepared to be a storyteller and after, the doors of opportunity opened to demonstrate that this was my life’s work.

Within the next two years, I would meet and work with Ken Feit, Jay O’Callahan, Goyia Timpenelli, Mike Cotter, Elizabeth Ellis, Jim May and other leaders of the storytelling revival. Within three years I would be the Humanities Scholar in Residence in Northern Minnesota, paid to spend a year collecting and telling stories and documenting the cultural shift from an industrial to a tourism and service based economy. Within five years I would become the ringmaster and tour manager of the Circle of Water Circus, and there would be no turning back.

Q: How important is it to you and your work to function within the framework of a particular definition of “story?” (i.e., What is a story?) What definition do you espouse?

My fundamental definition of story is that it is the conscious expression of experience and imagination in a narrative form. The word “conscious” is critical and speaks to the idea that a story is chosen and shaped. This definition is intentionally very broad, with narrative forms including a wide variety of expressions - oral, written, visual, ritual, political, etc. On one end of the spectrum, it includes the common daily act of recounting our experience over the dinner table or around the water cooler and on the other end, it includes the whole of culture, historical, political, religious narratives, the myths we live by, etc. I believe that story is fundamental to our being human - the organizing principle that allows us to order the world and transfer knowledge from one individual, culture and generation to another. On a practical level, all the work I do is storytelling and the core of that work is to make the stories we tell conscious, chosen, artful, meaningful.

Q: What’s your favorite story about a transformation that came about through a story or storytelling act?

A: This is a small one. Megan Wells, Nancy Donoval, and I did a project with DDB advertising focused on financial and wealth-management services. The creatives were skeptical that we had anything to offer them that they did not already know but as part of our metaphorical examination of wealth, I told “Rumplestiltskin” and described the challenge the Miller’s daughter faced (turning straw into gold) as “an impossible task needing to be done in an unreasonable time.” There was an audible gasp that went through the room which was confirmed when we talked about the story -that phrase described their situation, their feelings. They were the Miller’s daughter expected to turn straw into gold. From that moment on, the tone changed and everyone in the room was engaged in the same task for the same ends.

Q: You teach storytelling at the college level. Do you find your students receptive, or is it difficult to attain “buy-in” to the value of storytelling?

A: There is always some initial skepticism - for two reasons: because they do not have the language to name what they already have experienced as storytelling and because the storytelling “brand” as they identify it has been so often associated with librarians reading books to children instead of rappers and hip-hop artists rhyming or scriptwriters framing television or movie narratives. The class I teach operates on two levels of learning - one identifying the forms and functions of story in business, education, media, culture and our spiritual lives; and the other in having them tell both personal and folk/ethnic/cultural stories. No one leaves the class without understanding why and how stories shape our world.

Q: In your experience, how does storytelling help build community?

A: On the most basic level, storytelling builds community by identifying “us” as family, clan, neighborhood, village, religion, ethnicity, nationality, etc. The fundamental kinds of story that exist in every culture - myths, hero tales, trickster stories, humor/jokes and stories of the spiritual - offer us models of who we are, who “they” are, how we think, act, believe, live, etc.

Beyond that the four kinds of storytelling - personal stories, oral histories, metaphors and rituals - that exist in every organization from families to clubs to businesses, invite us to identify and share beliefs, values and behaviors with each other. The thing is the same stories and mechanisms for storytelling that bind us together can also exclude.

So once again I come back to the issue of consciously identifying, shaping and telling our stories. If we want to build strong inclusive communities, we need to be intentional in the stories we tell and the way we tell them. This requires more time, focus and resources than many of us are willing to commit without support from the “powers that be” and then we wonder why there is so much distrust and lack of understanding. Lakoff says that whoever frames the argument controls the argument, and I say that if we want to build a healthy community we need to expand the “us” without necessarily having to demonize “them” in the totality of the stories we tell.

A Storied Career

A Storied Career explores intersections/synthesis among various forms of
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Dr. Kathy Hansen

Kathy Hansen, PhD, is a leading proponent of deploying storytelling for career advancement. She is an author and instructor, in addition to being a career guru. More...


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Links below are to Q&A interviews with story practitioners.

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