Go to the employer’s Web site or pick up print publications about the organization. Pick out buzzwords and phrases. Play these back to the employer in your story. Employers who read language-mirroring stories conclude that the job-seeker “gets it.” Decision-makers love to see the organization’s own words reflected back to them. Both of these examples are take their inspiration from employer Web sites. In the first example, the site stated that the company was staffed by people who could, like Superman, “leap tall buildings in a single bound.”

I’m ready to leap tall buildings in a single bound. Knowing that you surround yourself with people who care passionately about their work, I’m here to tell you that I am passionate about working for Henderson Partners. My solid experience in serving the administrative needs of busy offices in fast-paced environments would enable me to make a significant contribution to the Administrative Assistant/Receptionist position you are currently advertising.

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The description of The Limited at your Web site leads me to believe that your company and I share a philosophy about creativity, fashion, and customer service. That’s why I’m eager to contribute my experience in interacting with all kinds of people, combined with a genuine passion for fashion and a tremendous admiration for The Limited, in an Associate capacity, particularly with Express.

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Tell Me About Yourself: Storytelling that Propels Careers, Quintessential Careers Press, ISBN-10: 1-934689-00-9. Find out the ways you can own the entire book.