Be sure your Web site and portfolio look professional and avoid un-businesslike content. There’s a fine line between opening enough of a window into your personality to intrigue a prospective employer and turning a visitor off with inappropriate family photos or off-color humor. Still, you’ll often find some elements in a Web portfolio that you wouldn’t find in a typical resume - accessible language and, as mentioned, sometimes photos of the candidate, which facilitate a sort of virtual networking through which employers can get to know prospective employees better. The portfolio provides a great opportunity for the candidate and employer to build rapport before an interview even takes place.

See some portfolio samples that not only tell success stories but also illustrate the branding described in the upcoming Chapter 8. Refer to that chapter for more exploration of building an online presence through telling your personal branding story.

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Tell Me About Yourself: Storytelling that Propels Careers, Quintessential Careers Press, ISBN-10: 1-934689-00-9. Find out the ways you can own the entire book.