What suggestions do you have for our organization?

After examining several sources, including your company’s annual report and Web site, as well as some of your competitors’ sources, I see that you have a strong product line with good demographic segments, in a growing industry. I did notice that your competitors seem to direct more of their efforts to the baby-boom market, and while that is certainly a large market for your products, I think you have a great opportunity to expand your target market and increase your market share by marketing your product line to the Baby Boomers’ kids - Generation Y. These teens and preteens are extremely brand-conscious and have a high discretionary income - and you are in a great position to attract them to your product and build a very large core of brand loyal consumers on top of your existing customer base. In fact, I recently walked by a store display of your wall art and t-shirts centered on 1960s rock-star themes. I expected to see mature folks looking at the products, but what I saw was a group from middle-school age to college age clamoring excitedly around the display. I also know my teenage nieces and nephews have grown up highly influenced by their parents’ devotion to The Beatles, Rolling Stones, and Beach Boys, and they all own at least one of your products.

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