You’ll notice that one thing nearly all the experts have in common is their emphasis on the importance of stressing your benefit to the listener and touching on how you’re better than the competition. This principle encompasses many names — Unique Selling Proposition, value proposition, benefit statement, competitive advantage, deliverables, differentiation — but the bottom line is the same. What can you bring to the employer, and how can you do it better than anyone else? Telling a story is a great way to answer those questions.
Tell Me About Yourself: Storytelling that Propels Careers, Quintessential Careers Press, ISBN-10: 1-934689-00-9. Find out the ways you can own the entire book.
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