The following roundup of formulas suggested by experts should provide food for thought for the method that works best for you in planning and outlining your Elevator Story. Remember that in a job-hunting situation, the listener’s tacit question may be “Why should I (or any employer) hire you?”

This framework for planning your Elevator Story is adapted from Tony Jeary, author of Life Is a Series of Presentations:

1. Define your audience universe.
2. Define the content or subject matter of your story.
3. Define your objective.
4. Define your desired image or style.
5. Define your key message and build your story around it.

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Tell Me About Yourself: Storytelling that Propels Careers, Quintessential Careers Press, ISBN-10: 1-934689-00-9. Find out the ways you can own the entire book.