Types of Stories You Can Tell in a Cover Letter (Part 3)

  • Stories detailing problems you’ve solved for your employers:

    My analytical skills have contributed to my ability to solve challenging problems. At FoodAmerica, for example, sales quotas were not tied to financial objectives. I applied my creativity to devising a sales-forecasting system in which order files could be integrated with shipments and invoicing files, and SAS reports could be prepared each morning. I arranged for SAS reports to be e-mailed to each sales unit so all parties could see the sales status daily, ensured that the system tied sales quotas to financial objectives, and added a trend projection expert system to forecast which products would not make their objectives. This report contributed significantly to the successful startup of the Mighty Macaroni product line.


    As a consultant at Connor Associates, I have proven myself as a team leader. For example, when the mainframe computer crashed last summer, and we lost months of crucial data, I motivated team members to pull extra shifts to duplicate the work in just a few weeks.

    My broad-based background enables me to adapt well to building client relationships. In my current position, for instance, I identified and resolved customer issues with a computer manufacturer, resulting in a $1M contract. Not only did my company win the contract, but its management expressed the organization’s satisfaction by providing excellent word-of-mouth promotion of our services to its subsidiaries.

  • Stories describing other accomplishments and successes. The story of your past performance shows that you are the best value choice for the employer because you’ve achieved the same kind of results the organization seeks, says Robert S. Frey, Senior Vice President at RS Information Systems, Inc. (RSIS), whom I interviewed for this book. Tell stories that vividly show how you’ve made a difference for your past employers:

    In my most recent music-industry position at BMG, I maintained $1 million project budgets and helped boost the record sales of artists such as Clay Aiken, Taylor Hicks, and Carrie Underwood. With great efficiency and productivity, I can oversee budget creation and negotiation for video and photo shoots, hire creative staff, and function as the liaison among artists, their management, and the label.


    My immersion into the world of business and finance at Global Financial Advisors has prepared me for business consulting. As a rising adviser who regularly cold-called CEOs and owners of successful Atlanta corporations to persuade them to meet with me, I banked my success on the ability to think creatively, conceptualize on many levels, and communicate crisply. I effectively explained the value my firm could provide and demonstrated my competency in tax, legal, insurance, and investment realms. I helped clients understand complex ideas in simple terms, motivated them to action, and then collaborated with a team of Global associates to implement our ideas.

    I have proven my ability to attract and keep customers through the excellent feedback and comments I’ve received from guests, many of whom have come back and requested me as their server. I’ve also demonstrated my ability to up-sell by producing total meal sales 15 percent higher than 80 percent of servers and increasing my sales by 20 percent in the past three months. I also won an award for highest beverage sales for a server.

    While at Winona State University, I completed numerous programming projects and sharpened my leadership and interpersonal skills. I demonstrated these skills by organizing the 2005 Annual Programmers Dinner, which nearly 300 people attended.


Tell Me About Yourself: Storytelling that Propels Careers, Quintessential Careers Press, ISBN-10: 1-934689-00-9. Find out the ways you can own the entire book.

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The new, improved edition of the book, Tell Me About Yourself, is now available. You can order it on Amazon.

About This Blog

This blog serializes the first edition of the book, Tell Me About Yourself: Storytelling that Propels Careers (shown below). It is a blog-within-a-blog, and its parent blog is A Storied Career.

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You can read the new, improved edition of Tell Me About Yourself by buying the book.

You can read the first edition of Tell Me About Yourself on this blog, as follows (Follow each chapter sequentially through the dates after the opening entries for each chapter):

OR
You can read the first edition, page by page, here.

November 2011

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