In Chapter 7, you saw Web addresses for some good examples of storytelling online portfolios. At this site, you can see portfolios that rise to the next level — branded portfolio/blog combos that tell stories.
Story-supported personal branding should be at the heart of your efforts to propel your career, with consistent branding pervading your resume, cover letter, portfolio, interview responses, and all career-marketing communication. Let your brand support your story, and your story support your brand.
Personal Branding Resources
Andrusia, D. & Haskins, R. (2000). Brand Yourself: How to Create an Identity for a Brilliant Career. New York: Ballantine.
Arruda, William, and Dixson, Kirsten. (2007). Career Distinction: Stand Out by Building Your Brand, Hoboken, NJ: Wiley.
Arruda, William, and Dixson, Kirsten. Career Distinction Workbook
Godin, S. (2005). All Marketers are Liars. New York: Penguin.
Hilicki, C. (2005). May I Have your Attention, Please? Build a Better Business by Telling Your True Story. Hoboken, NJ: John Wiley & Sons.
Peters, T. (1999). The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion! New York: Knopf.
Quintessential Careers: Tools for Career Networking on the Internet
Personal Branding & Career Self-Marketing Articles and Tools
Tell Me About Yourself: Storytelling that Propels Careers, Quintessential Careers Press, ISBN-10: 1-934689-00-9. Find out the ways you can own the entire book.
