Using Storytelling to Cope with the Stress of Change

In July 2006, Business Week published a cover story on company mistakes and failures in which author Jena McGregor listed sharing personal stories of failure as a best practice in dealing with mistakes. “If employees hear leaders discussing their own failures,” McGregor writes, “they’ll be more comfortable talking about their own.” The cover story features several sidebars in which executives describe their favorite mistakes. Mistakes and failures can, of course, be a great source of learning when future changes roll around, as in this example story:

Two years after I came to the company, we instilled a process in which we started to become a 24/7, 365-day-a-year work organization, supporting the company’s software worldwide. We had four global centers, three in the U.S. and one in Europe. The idea was to move the work according to time zones. When East Coast business hours were over, the work was moved to the Midwest center, and so on. The process didn’t work well. Things were not getting done because the volumes were growing. When the work was moved over, someone new would have would pick it up and learn the issue from scratch, causing a delay in solving the problem. Our backlog of issues went above 10,000, and we became literally a reactive call center that just greased the squeaky wheels. We went back to something a little more in line with what customers needed where we owned all of our work. But now we’ve started a whole new globalization initiative, and all of a sudden the process seems to very closely mimic the time-zone-related process that totally blew up. But I knew that I had to somehow sell the initiative to my team because without any kind of buy-in, it would fail from the start. So it has been very de-motivating for me, and I had a lot of struggles with it because I knew that my workload for my engineers would dramatically increase, and of course that would de-motivate them. I knew I would start having attrition. Team members would say, “What the heck? I’m leaving. This is crap.” So as a manager, I had to be very flexible to this change. But I did it. I got my people encouraged and feeling good about it, and it actually wasn’t quite as bad as the first time around. I had to step up to that and say, “Okay, we know the problems that we had before with this, so let’s do something now to see if we can make some changes to move on.” As a manager with my global team, I decided to have a few meetings in which we came to an agreement that we would evenly distribute workloads globally, based on the process at hand. The engineers that I manage are seeing that I’m committed to them, and knowing that the process didn’t work before, trying to implement changes to help it work this time around.

Tell Me About Yourself: Storytelling that Propels Careers, Quintessential Careers Press, ISBN-10: 1-934689-00-9. Find out the ways you can own the entire book.

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The new, improved edition of the book, Tell Me About Yourself, is now available. You can order it on Amazon.

About This Blog

This blog serializes the first edition of the book, Tell Me About Yourself: Storytelling that Propels Careers (shown below). It is a blog-within-a-blog, and its parent blog is A Storied Career.

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You can read the new, improved edition of Tell Me About Yourself by buying the book.

You can read the first edition of Tell Me About Yourself on this blog, as follows (Follow each chapter sequentially through the dates after the opening entries for each chapter):

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You can read the first edition, page by page, here.

November 2011

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