See a photo of Gregg, his bio, Part 1 of this Q&A, Part 2, Part 3, and Part 3, Part 4, and Part 5.
Q&A with Gregg Morris, Question 6:
Q: If you could share just one piece of advice or wisdom about story/storytelling/narrative with readers, what would it be?
A: Work on your listening skills. Grow bigger ears. In my experience, the better we listen the better our storytelling becomes. We seem to have entered an age of conversational storytelling. An age where we are being encouraged to live, share and tell our own personal stories as well as our organizational stories. In telling those stories we need to give others the opportunity to connect their stories with our own, on as many levels as possible. And, from a business standpoint, we need to be able to equip our customers with the tools and space necessary to tell their stories as well as our own. The concept of brand democracy via storytelling is absolutely fascinating to me. Being able to do all of this will be an enormous asset to have at one’s side moving forward.