Story practitioner Cindy Atlee, a participant in my Q&A series, will co-present a free webinar this Friday, Feb. 22, at noon Eastern. The webinar is entitled “Becoming Known Well: Authentic Personal Branding for Professional Success, Fulfillment, and Contribution.” “What authentic storyline lies at the core of your professional identity, strengths … Continue reading
Category Archives: Storytelling and Branding
Another Awesome Entry in a Banner Year for Applied Storytelling Books
Back here after almost a week’s vacay from the blog …. Not sure how I missed that Sharlene Sones’s book, Storyworks was, well, in the works, but it will be out in September, and a preview chapter is available for download now. I will soon be conducting a Q and … Continue reading
Questions to Inspire Personal-Brand Story
Not sure how I missed this post by Dana Leavy-Detrick from the end of March. She writes about the difference between expressing your brand as what you do — and breaking that brand into smaller stories that enable your audience to connect with you on an emotional level. That’s essentially … Continue reading
Don’t Let Your Personal-Brand Story Just Sit There
Let’s say you’ve developed what you feel is the optimal personal narrative to support your brand. Are you done? Jeff Rock says no. In an article called Nurture Your Narrative, Rock says your story needs to be “developed, nurtured, and protected until such time as it can survive on its … Continue reading
How Storytelling Is (Or Should Be) the Centerpiece of PR
Guest Post by Rachel DiCaro Metscher What a special delight to present today’s guest blog post. The guest blogger, Rachel DiCaro Metscher (pictured), was my student at least a dozen years ago. After we recently reconnected on Facebook, I saw an interview with her (embedded below) in which she talked … Continue reading
Learn to Define and Apply Your Story Type in Friday (June 29) Podcast
Q&A participant Cindy Atlee will be the guest during a podcast tomorrow (Friday, June 29) at 12 Noon Pacific Time on VoiceAmerica Business Channel. The show is called “The Leader Within: Define Your Professional ‘Story Type’ and Success Motivators,” and here’s the blurb about it: Do you know who you … Continue reading
Blurring the Lines and Building the Backstory
In Back to the Future: How to Find a New Vision in Your Back Story, Dr. Juliet Bruce notes: “In this constantly shifting marketplace, there’s no longer a strong segmentation [among] job seekers, consultants, and solopreneurs.” Therefore, when many of us strive to tell our stories with the goal of … Continue reading
Reinventing the Customer Story: Casey Hibbard #story12
Reinvention Summit 2 is history, but I’m continuing to recap, synthesize, and expand on its 20 excellent sessions. A post by Lou Hoffman in his blog, Storytelling Techniques for Effective Business Communications, made an interesting juxtaposition with the Reinvention Summit 2 session presented by Casey Hibbard. (Interestingly, both Lou and … Continue reading
Get “How to Write an ‘About Me’” Kit Cheap for a Limited Time
Sean Buvala has just published a nifty multi-media training kit on writing “about me” pages, bios, and the like. I plan to review it in greater depth, but I wanted to mention it today because Sean has a special deal going on the kit. The kit is just $7 if … Continue reading
4 Ways to Fail at Brand Storytelling and a Bunch of Ways to Succeed: #story12 Rohit Bhargava
Reinvention Summit 2 is history, but I’m continuing to recap, synthesize, and expand on its 20 excellent sessions. If you ever have a chance to see Rohit Bhargava deliver a presentation, do it. He uses image-heavy/text-light slides, projects an easygoing, entertaining presentation style, and has brilliant things to say. I … Continue reading