As I noted in Quintessential Careers’ 2008 Job-hunting on the Internet Annual Report, the millennials’ thirst for media is fueling efforts among employers to, for example, put up on their Web sites video of what it’s like to work at their organizations. Companies like Goldman Sachs offer videos of what various aspects of working for the organization are like. Presenting videos about companies, jobs, and careers in a big way is CareerTours, offering more than 600,000 videos.
CareerTours site states that it’s an Internet based recruiting resource that allows career seekers to experience companies through video clips. “Our solution was developed with the single purpose of eliminating friction in the hiring process and revolutionizing the way companies recruit top talent,” the site says.
I’m not sure what this friction is that CareerTours refers to, but it seems to be a big deal, as they go on to say the site’s mission is:
To remove all friction from the hiring process by providing a platform in which candidates can experience their next careers and employers can showcase their organizations and cultures.
In other words, employers can show prospective employees the story of what it’s like to work in their organizations.