In response to yesterday’s entry about elevator speeches/stories, Stephanie West Allen (what would I and this blog do without her?) turned me on to two relevant entries from her blog:
Lessons from Mayberry contains a section on the “Wow! How?” story that aligns with yesterday’s entry. The idea is that if your “elevator speech” begins with an intriguing story-like introduction, your audience will respond with “Wow!” and then inquire about how you do the wonderful thing you do.
Stephanie also notes that her entry, “If Thats Your Elevator Speech, I’ll Take the Stairs,” is one of the most clicked-on entries on her blog.