Storytelling continues to emerge in academic research about organizational life.
A recent issue of Group & Organization Management (Vol. 33, No. 2; find it through an academic library database) features John F. McCarthy’s “Short Stories at Work: Storytelling as an Indicator of Organizational Commitment,” in which he notes that:
Findings here illustrated that storytelling was strongly associated with organizational commitment and indicated that stories continue to play an important role in conveying values and complex messages across organizational boundaries.