2020 Note: I can no longer access the video that originally appeared here, but you may be able to using the link below (Web Strategist Jeremiah Owyang).
In this video, Jake McKee, former social media practitioner at Lego, “tells his story,” writes Web Strategist Jeremiah Owyang “on how he challenged and changed the culture within the organization to build relationships with customers, share proprietary information, and how customers were in line with employees.”
The effect on the audience that hears such a story? They think, “maybe we can challenge the culture at our organization.”