The Chief Storyteller is a firm that helps businesses tell their stories. Visitors can download short PDFs of these stories.
What I found intriguing is The Chief Storyteller’s five-phase approach to telling a client’s story, especially Phase 1 (see below), which includes an elevator speech, Web site, success stories, advertising/PR, testimonials, marketing/development, and sales.
Each aspect of Phase 1 applies to job-seekers and how they tell their story in the job search:
– Job-seekers, too, need an **elevator speech**. See entries in my blog-within-a-blog, *Tell Me About Yourself*, beginning here.
– I recommend that all job-seekers buy their own name as a domain name if possible and craft a personal/professional Web site with a resume and/or career portfolio on it.
– **Success stories** must be stock-in-trade for any job-seeker, especially on a resume and in interviews.
– **Advertising and PR** are a little farther afield for job-seekers, but some certainly may want to send out press releases about their accomplishments.
– Testimonials can be included on a resume, cover letter, and in various social-media profiles, especially LinkedIn, which provides an accepted venue for recommendations/testimonials.
– I would characterize **marketing and development** as the things the job-seeker does to disseminate his or her message, such as direct-mail campaigns to employers.
– Finally, I equate **sales** to the way the job-seeker sells himself or herself in the interview and closes the sale at the end of the interview.
The Chief Storyteller also has a blog.