Tara Holahan, the marketing coordinator at Trusera, about which I blogged here, wrote to me about the story-driven origin of Trusera:
I see that we share a belief in the power of sharing firsthand experience, or stories, to benefit others. At Trusera, our goal is to create the largest repository of health stories to benefit those looking for guidance in taking the next step. This comes directly from our founder, Keith Schorsch’s, experience with Lyme disease, which took eleven doctors and finally one phone call from a friend to diagnose. Keith has a powerful entrepreneurial story [also here] that you might find interesting. Our hope is that by creating a platform to share experiences, we can make the process of connecting to people and useful experience easier, help others take control of their health and support sound health (and life) decision making.