My friend Steve Rothberg of CollegeRecruiter.com calls this* the “best recruiting video.” He says: “After watching this video, the only candidates who aren’t more likely to want to work for Whirlpool are those without souls.”
What he doesn’t say is why.
Because it tells a story.
*2020 Update: The referenced video that Rothberg admired no longer seems to be available, so I substituted one from 2018. It’s probably not as story-driven as the original but does enable would-be Whirlpool employees to envision themselves in Whirlpool’s story.