From time to time, I’ve commented on “About Us” sections of Web sites as storytelling examples.
Red Canary is a Canadian social-networking software “talent hub” that doesn’t have an About Us section. Instead, it has an “About You” section.
Makes sense. A social-networking site should be user-generated, and users may be more interested in seeing a profile of themselves than a profile of the site.
Here are the two About You stories from Red Canary:
A) You’re a software professional who wants to hear from your peers and stay informed about your industry. You’ll use Red Canary to connect with people, companies and advice that can accelerate your career.
B) You’re a software executive or Human Resource/Public Relations employee who wants to put your company in front of top industry talent. You’ll use Red Canary to showcase your technology, talk about company opportunities and present ideas through interviews, personal contributions, and more.