I recently came across Elizabeth Sosnow of BlissPR and its blog, B2B Bliss: PR for Thought Leaders, in which she is offering an awesome worksheet called How to Find Your Story.
It’s particularly targeted at businesses, and especially businesses in the B2B realm, but as always my mind starts spinning about how an individual, especially a job-seeker, could use it.
For this approach to be effective for a job-seeker, I believe he or she would need to target a specific company and probably position within that company. The job-seeker would want to perform extensive due-diligence as to the company’s needs and problems.
Update: After I posted this entry, I came across an interview with Sosnow by my friend Trey Pennington. In fact, Sosnow created the worksheet featured here for this podcast.
Tomorrow: My adaptation for job-seekers of “How to Find Your Story”.