Not all TEDTalks contain storytelling, but terrific stories are at the heart of most of these superb presentations. In fact, TED generally frames the presentations as stories. For the uninitiated, TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together … Continue reading
Author Archives: KatHansen
Improving Your Storied Brand in Social Media, Part 2: Storytelling about Your Brand Book Is Here
I’ve written more than once about Bernadette Martin’s book, Storytelling about Your Brand Online & Offline: A Compelling Guide to Discovering Your Story. The book was “forthcoming” in those posts (and also had a slightly different title), but now it’s here, published in both hard-copy and ebook formats, and I’m … Continue reading
A Plethora of Tips for Better Storytelling
Back in the spring, M. Amedeo Tumolillo, a.k.a., Flying Flashlight, published lists of storytelling tips by three well-known storytellers, the late novelist Kurt Vonnegut, playwright David Mamet, and screenwriter/screenwriting teacher Robert McKee. While the authors of these tips work(ed) primarily in the fiction realm, these tips work equally well for … Continue reading
The Story Guru Q&A Process
Recently, storyteller Eric James Wolf turned the tables on me. I’ve conducted more than 57 Q&As with story practitioners — and now Eric has done a Q&A with me. I thought it would be worthwhile to excerpt some of it here because it explains some of my philosophies and approaches … Continue reading
Deploying Stories to Instill Company Values
I always especially appreciate content about storytelling related to employment. While my personal crusade is about storytelling in the job search, I’m also interested in the flip side — how employers use stories to entice, retain, and engage employees. Employee engagement is a major hot-button topic in HR, and some … Continue reading
Four Perspectives on Story in Healthcare
I’ve come across (somewhat) recently four ways storytelling is being used in healthcare. Here are some perspectives on those approaches: Patient stories are widely available on the Internet but are not always trustworthy: In a guest post on e-patients.net, Lisa Gualtieri, PhD, notes three kinds of patient stories that can … Continue reading
Storytelling and Postmodernism
Recently, storyteller Eric James Wolf turned the tables on me. I’ve conducted more than 57 Q&As with story practitioners — and now Eric has done a Q&A with me. I thought it would be worthwhile to excerpt some of it here because it explains some of my philosophies and approaches … Continue reading
Do We Tell Our Stories Differently Online Than Offline?
I’ve been fascinated for awhile about whether we construct our stories (identities, personas) differently online than we do offline. Back in the spring at the conference Digital Storytelling ’10, Molly Flatt of the agency 1000Heads looked at “look at how — and if — social media is changing the way … Continue reading
Job Posting Invites Candidates to Start Their Story with Organization
Gregg Morris yesterday turned me on to what he thinks might be the first job posting ever to use “story” in the way this posting does. It is certainly the first one I’ve seen that does so. The posting is for the position of Social Media Specialist. Here are some … Continue reading
A List Too Great Not to Reprint
In an exuberant blog entry called The Chemistry of Storytelling, Marguerite Grant has created an inspiring list that answers the question, “Why story?” We don’t just buy a product, we buy the story behind it. We don’t just join a company, we join because of its story. We don’t just … Continue reading