Another Take on Quantitative Storytelling

Since this week’s Q&A with Stewart Marshall focuses on “financial storytelling” and the stories behind numbers and data, I thought I’d look at another view on this topic. Storytelling is receiving lots of much-needed attention these days in nonprofits. I’m constantly seeing blog entries and webinars on storytelling for nonprofits. … Continue reading

Margolis: Brand Story Must Be Authentic

Earning some well-deserved Twitter buzz yesterday was an excellent, thought-provoking article by Michael Margolis, “Finding Meaning and Authenticity in the Storytelling Brand.” As I started reading it, I began to think about applying its principles to personal branding. But then, as I realized the publication in which the article was … Continue reading