I was quite excited to come across Casey Hibbard and her Compelling Cases approach to telling customer stories — as well as her excellent book, Stories That Sell, and am delighted to bring you this Q&A with her, which will run in five parts this week: Bio: The following is … Continue reading
Author Archives: KatHansen
Admit It, Hiring Decision-makers; You Want Stories, Not Resumes
Several weeks ago, Irina Shamaeva posed the question on ERE.net, a site for recruiters: Will Resumes Become Obsolete?. Not long before that, David Manaster asked on the same site: Social Media: The New Cover Letter?. Both postings are the latest in a long line of predictions from recruiters and job-search … Continue reading
Storytelling Chatter in the Twitterverse
I haven’t done one of these compilations of the storytelling topics that people are talking about on Twitter for a few weeks because I’ve been traveling across the country in an RV with limited Internet access. Now, I’m one place — our summer home in Kettle Falls, WA, till sometime … Continue reading
Q&A with a Story Guru: Lori Silverman, Part 5
See a photo of Lori, her bio, Part 1 of this Q&A,Part 2, , and Part 4. Q&A with Lori Silverman, Question 5 Q: What’s next on your agenda for the field of story work? A: I’m in the process of working with Karen Dietz to create a line of … Continue reading
Don’t Forget Story Week!
I almost did. In terms of Story Week (previewed here), sponsored by the firms Anecdote, Sparknow, and Innotecture, this is the worst possible week for me to be traveling cross-country in an RV with limited Internet access. Here’s how Story Week, on Day 4 as of this writing, is described … Continue reading
Q&A with a Story Guru: Lori Silverman, Part 4
See a photo of Lori, her bio, Part 1 of this Q&A,Part 2, and Part 3. Q&A with Lori Silverman, Question 4 Q: If you could share just 1 piece of advice or wisdom about story/storytelling/narrative/working with stories with readers, what would it be? A: We’ve overlooked a critical fundamental … Continue reading
Overlooked Cover-Letter Study May Support Storytelling in the Job Search
I recently rediscovered an academic journal article that I had first encountered in 2006. Though I had never seen any buzz or media attention to the study behind the article, I found it rather significant. The article described a case study of a single job applicant. This job-seeker had electronically … Continue reading
Q&A with a Story Guru: Lori Silverman, Part 3
See a photo of Lori, her bio, Part 1 of this Q&A, and Part 2. Q&A with Lori Silverman, Question 3 Q: What are some of the cautions you advise in carrying out the 5 story practices you describe? how to find stories how to dig into them to uncover … Continue reading
Q&A with a Story Guru: Lori Silverman, Part 2
See a photo of Lori, her bio, and Part 1 of this Q&A. Q&A with Lori Silverman, Question 2 Q: In your article “The Five Sides of Story”, that appeared in Communication World magazine in January/February 2007, you describe “five practices surrounding the use of stories that bring results:” how … Continue reading
Q&A with a Story Guru: Lori Silverman, Part 1
Three years ago when I was working on my dissertation, Lori Silverman did me the amazing kindness of sending me page proofs of her book, Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results, so that I could use it in my research even … Continue reading