Why Is This the Best Recruiting Video?

My friend Steve Rothberg of CollegeRecruiter.com calls this* the “best recruiting video.” He says: “After watching this video, the only candidates who aren’t more likely to want to work for Whirlpool are those without souls.” What he doesn’t say is why. Because it tells a story. *2020 Update: The referenced … Continue reading

A Storied Olympics

 I’m not a huge sports fan — I like a little college football and Major League Baseball — but I’ve always been a bit of an Olympics junkie. I have come to realize that it’s largely the stories that attract me. When ABC used to cover the Olympics, they come … Continue reading

Are Stories Not Respectable in Art?

In a review on the Minnesota Artists (MNartists.org), art critic Ann Klefstad reflects on the “victorious return of story to art, a triumph evidenced by the narrative-rich work of the four McKnight Fellows on view at the MCAD Gallery” (which runs for just a few more days, though Aug. 10). … Continue reading

A Feast of Memoirs

The August issue of O magazine offers “O’s Memoir Feast,” eight “riveting true stories” introduced with these words: Tell me a story. Tell me your story. … Okay, talk to me, tell me who you really are. This is what we feel when we sit down to read a memoir. … Continue reading