It’s a great privilege to present the 16th in my series of Q&A interviews with story practitioners. I first met Sharon Benjamin in … ahem … the ladies room of the S. Dillon Ripley Center at the Smithsonian in 2005. I was eager to meet her because she and I … Continue reading
Author Archives: KatHansen
Q&A with a Storytelling Guru: Ardath Albee, Part 5
See Ardath’s bio, photo, and Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Ardath Albee (Question 7): Q: Can you talk a bit about how story generates active relationships with customers? A: People want to have relationships with people “like” them. To generate active … Continue reading
Q&A with a Storytelling Guru: Ardath Albee, Part 4
See Ardath’s bio, photo, and Part 1 of this Q&A, Part 2, and Part 3. Q&A with Ardath Albee (Question 6): Q: How did you discover that story-based marketing tools, such as B2B Website Stories and Email Story Campaigns were effective? A: Trial and error. What I learned was that … Continue reading
Q&A with a Storytelling Guru: Ardath Albee, Part 3
See Ardath’s bio, photo, and Part 1 of this Q&A and Part 2. Q&A with Ardath Albee (Questions 4 and 5): Q: The culture is abuzz about Web 2.0 and social media. To what extent do you participate in social media (such as through LinkedIn, MySpace, Facebook, Twitter, YouTube, Second … Continue reading
Q&A with a Storytelling Guru: Ardath Albee, Part 2
See Ardath’s bio, photo, and Part 1 of this Q&A. Q&A with Ardath Albee (Question 3): Q: The storytelling movement seems to be growing explosively. Why now? What is it about this moment in human history and culture that makes storytelling so resonant with so many people right now? A: … Continue reading
Q&A with a Story Guru: Ardath Albee, Part 1
What a thrill to present the 15th in my Q&A series with story practitioners, this one with Ardath Albee. I came across Ardath as part of my great interest in using storytelling in marketing (in part because any marketing use of storytelling also relates to marketing oneself in job searches … Continue reading
Q&A with a Story Guru: Sharon Lippincott, Part 5
See Sharon’s bio, photo, and Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Sharon Lippincott (Question 5): Q: Among storytellers I’m doing Q&As with, you place a much higher importance on writing than most. What aspects of the writing process for telling your life … Continue reading
Q&A with a Story Guru: Sharon Lippincott, Part 4
See Sharon’s bio, photo, and Part 1 of this Q&A, Part 2, and Part 3. Q&A with Sharon Lippincott (Question 4): Q: What inspired you to want to guide other people in crafting lifewriting and generously offering so many tips to lifewriters (and co-founding the Life Writers Forum Yahoo group) … Continue reading
Q&A with a Story Guru: Sharon Lippincott, Part 3
See Sharon’s bio, photo, and Part 1 of this Q&A and Part 2. Q&A with Sharon Lippincott (Question 3): Q: What future trends or directions do you foresee for story/storytelling/narrative? What’s next for the discipline?What future aspirations do you personally have for your own story work? What would you like … Continue reading
Our President Elect Wants Our Stories (But Where is He Putting Them?)
I’m impressed that president-elect Obama has created change.gov, a site that seems to invite participation in Obama’s transition and presidency. Even more impressive is that the site seeks stories (and even photos and videos!) from the electorate “about what this campaign and this election means to you.” This is not … Continue reading