Story Log: Running List of Storytelling in Marketing and Pop Culture

Blogs about Storytelling/Branding ~ Storytelling/Marketing Storytelling category of Servant of Chaos Storytelling category of Brand Story Partum Intelligendo Brandtelling Narrative Assets Storytelling Category of Marketing Interactions Laurence Vincent Narrative Marketing category of James Phelps Let’s Talk Story Storytelling: Branding in Practice. Publisher’s description: As a concept, storytelling has won a … Continue reading

Storytelling in the Classroom

After two years of trying, I still have not achieved the level of success I’d like in using storytelling in teaching – although I’ve gotten incrementally better at it. I came across a great resource, Narrative and Learning Environments, which offers a great bibliography, as well as examples and resources. … Continue reading

Do Pictures or Words Tell a Better Story?

Reinhard Kuchenmuller and his wife, Dr. Marianne Stifel, work for corporate clients doing visual facilitation. In an interview on Projects@Work (may require log-in), Kuchenmiller states: Information presented in visual language as a picture-word combination is understood better and more quickly than information that is solely text-based. This is because information … Continue reading

Confabulation Is Normal

A fascinating article in New Scientist by Helen Phillips focused on “confabluation,” a tendency for folks in older age to “develop amnesia about recent happenings while retaining memory of their younger days.” Wrote Phillips: “Until fairly recently it was seen simply as a neurological deficiency – a sign of something … Continue reading

Parrot Stories

During a trip to San Francisco, my husband and I were walking down a terraced hill near Coit Tower when a woman came up to us and said, “Have you seen the wild parrots?” This question had the flavor of a bit of spy code as though she had said, … Continue reading

Bike Stories

As an avid cyclist, I was delighted to learn of the site crazyguyonabike.com that enables touring cyclists to journal about their bike tours. These folks are much more ambitious than my partner and I have been so far; we biked in about 12 states last summer but traveled between them … Continue reading

Story Practitioners: A Running List of Story Practices, People, Initiatives, and Organizations

“Nothing changes until the story changes,” says Mette Norgaard, who puts on workshops and has written The Ugly Duckling Goes to Work, with workplace wisdom based on Hans Christian Andersen stories. The Circle Project: We provide innovative learning experiences in communities and organizations by creating surprise, energy, depth, and relationship … Continue reading

What Do You Do?

Want to know what a certain job is like? Listen to the story of someone who’s in that job. Goldman Sachs makes that possible with videos of what various aspects of working for the organization are like. Text stories also are available.