See a photo of Steve, his bio, Part 1 of this Q&A, and Part 2, Part 3, and Part 4. Q&A with Steve Spalding, Question 5: Q: If you could share just one piece of advice or wisdom about story/storytelling/narrative with readers, what would it be? A: Find the essence … Continue reading
Category Archives: Story Practitioners
Q&A with a Story Guru: Steve Spalding: Pure Marketers Shouldn’t Cast Themselves as Storytellers
See a photo of Steve, his bio, Part 1 of this Q&A, and Part 2, and Part 3, and Part 3. Q&A with Steve Spalding, Question 4: Q: Are there any current uses of storytelling that repel you or that you feel are inappropriate? A: Advertising can be storytelling, but … Continue reading
Q&A with a Story Guru: Steve Spalding: Everything is a Storytelling Medium
See a photo of Steve, his bio, Part 1 of this Q&A, and Part 2. Q&A with Steve Spalding, Question 3: Q: The culture is abuzz about Web 2.0 and social media. To what extent do you participate in social media (such as through LinkedIn, MySpace, Facebook, Twitter, YouTube, Second … Continue reading
Q&A with a Story Guru: Steve Spalding: The Only Way to Stand Out Above the Noise is to Have a Story to Tell
See a photo of Steve, his bio, and Part 1 of this Q&A. Q&A with Steve Spalding, Question 2: Q: The storytelling movement seems to be growing explosively. Why now? What is it about this moment in human history and culture that makes storytelling so resonant with so many people … Continue reading
Q&A with a Story Guru: Steve Spalding: From Electrical Engineering to Storytelling
Steve Spalding, who calls himself “chief storyteller” at his firm, initially caught my eye because he’s based in one of my all-time favorite cities, Gainesville, FL, where I met my husband, married him, and had my first child. Then I became intrigued with the work he’s doing in digital storytelling, … Continue reading
Q&A with a Story Guru: Steve Krizman: Integrating Storytelling with Internal Communications, Marketing, PR, and Multimedia Relations
See a photo of Steve, his bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4. Q&A with Steve Krizman, Question 5: Q: In your LinkedIn profile, you note that in your current job, you “direct a team that integrates storytelling, internal communications, marketing, public relations and … Continue reading
Q&A with a Story Guru: Steve Krizman: Visual Storytelling Moves to the Forefront
See a photo of Steve, his bio, Part 1 of this Q&A, Part 2, and Part 3. Q&A with Steve Krizman, Question 4: Q: What future trends or directions to do foresee for story/storytelling/narrative? What’s next for the discipline? What future aspirations do you personally have for your own story … Continue reading
Q&A with a Story Guru: Steve Krizman: Social Media = Storytelling, Real-Time Anthropology
See a photo of Steve, his bio, Part 1 of this Q&A, and Part 2. Q&A with Steve Krizman, Question 3: Q: The culture is abuzz about Web 2.0 and social media. To what extent do you participate in social media (such as through LinkedIn, MySpace, Facebook, Twitter, YouTube, Second … Continue reading
Q&A with a Story Guru: Steve Krizman: Strong Story Needed to Make Broken Health-Care System More Real
See a photo of Steve, his bio, and Part 1 of this Q&A. Q&A with Steve Krizman, Question 2: Q: If you could identify a person or organization who desperately needs to tell a better story, who or what would it be? A: We need a strong story – or … Continue reading
Q&A with a Story Guru: Steve Krizman: Leaders Need Analogies to Help Explain Complex Ideas
I believe it was through a comment to this blog that I first learned of Steve Krizman. We share common roots in journalism. I’m so pleased to present his Q&A over the next five days. If you are squeamish and/or an animal lover, brace yourself for his first paragraph below. … Continue reading