Storytelling Meets Social Media: Part 3

 It has been awhile (March) since Part 2 of this series. The convergence of social media and storytelling is hugely fascinating to me, but something prevents me from blogging more about it. Maybe I just want to do it justice.

Although myriad examples of storytelling in social media can be found out there, Heekya is the first one I’ve seen that blatantly states its connection to storytelling. It calls itself a social storytelling platform and claims it will “change the way you create, share, and discover stories.”

Heekya wants to be known as the Wikipedia for stories.

Kristen Nicole of Mashable writes of Heekya:

Currently in private beta, a new service called Heekya is joining this larger development trend [the trend of approaching social media’s potential] with a story creation tool that doesn’t require direct social interaction but taps into the web community as a whole for the rendering of a given project, which can be created and recreated over and over again, by any number of users. In the video below, Heekya gives the example of a friend’s wedding, which is documented by the bride and groom and filled with photos, text and videos.

For the collaborative bit, guests from the wedding can take the Heekya story created by the bride and groom, and add their anecdotes, images, and videos as well. From this stance, a story can be recreated from several different vantage points, and distributed through multiple channels as a custom narrative by each person. Heekya seems rather simple to use, and its import and sharing capabilities will be key to its success–the easier it is for any given editor to pull from their existing content from across the Web, the more accessible Heekya becomes to a very wide range of users.

Over at threeminds, Marta Strickland asks: “Will ‘Social Storytelling’ Hit The Mainstream? She compares Heekya with previous attempts at collaborative storytelling, Penguin Books’ We Tell Stories project and The L Word’s partnership with FanLib to sponsor a contest in which fans submitted scenes. Strickland suggests Heekya may become a more compelling example of exploring storytelling as it relates to the social web.

Nipping at the heels of the Heekya debut is word that Roxio is launching an online storytelling platform.

Malcolm Gladwell Tells Hiring Stories from the Near Future

Malcolm Gladwell’s next book apparently will be about the challenge of hiring in the modern world. Amazon lists his next book as Outliers: Why Some People Succeed and Some Don’t, which doesn’t sound exactly like the topic he talked about at the recent New Yorker Stories from the Near Future Conference. Kotke.org reports that the topic is “the future of the workplace with subtopics of education and genius,” which sounds a bit more like what Gladwell talked about at the New Yorker conference. In any case, the book comes out in November, as Gladwell affirms in the video.

You can see and hear his story-rich New Yorker presentation here or download the conference free from iTunes.

He uses sports-recruiting analogies to illustrate what he calls “the mismatch problem,” the use of poor, non-predictive, hard, outdated, simplistic, objective criteria and tests to supposedly hire the right people. Only subjective on-the-job evaluation of performance actually works — largely because the demands of the workplace have so dramatically changed. We want certainty in hiring, so we uses these objective measures — but they don’t work, Gladwell asserts.

Why Is This the Best Recruiting Video?

My friend Steve Rothberg of CollegeRecruiter.com calls this* the “best recruiting video.” He says: “After watching this video, the only candidates who aren’t more likely to want to work for Whirlpool are those without souls.”

What he doesn’t say is why.

Because it tells a story.

*2020 Update: The referenced video that Rothberg admired no longer seems to be available, so I substituted one from 2018. It’s probably not as story-driven as the original but does enable would-be Whirlpool employees to envision themselves in Whirlpool’s story.

A Storied Olympics

 I’m not a huge sports fan — I like a little college football and Major League Baseball — but I’ve always been a bit of an Olympics junkie.

I have come to realize that it’s largely the stories that attract me. When ABC used to cover the Olympics, they come up with the “Up close and personal” tagline for the stories they told about the athletes. My best friend denounces these stories as maudlin, but they are my favorite part.

Yes, there will always be stories that the media will overhype and over-dramatize, but many others are authentically heart-tugging, creating peak emotional experiences.

China itself promises to provide a remarkable story for the current Olympics. The spectacular opening ceremony told the story of China’s history and culture, so unknown to most of us in the West. The NBC commentators noted the cinematic quality of the ceremony. (I note that they must have used the word “story” at least two dozen times).

I know I will long remember the spectacle of athlete Li Ning “flying” up to the top of the stadium and appearing to lope along its upper rim as he prepared to light the cauldron.

Let the games … and the stories … begin.

You Were Put on This Planet to Live an Extraordinary Life

I came across the utterly charming and uplifting site Tera’s Wish, subtitled “a free informational resource about Creativity.”

The Tera’s Wish web site, the site says, “is about exploring the energy within each of us that fulfills and makes us most happy.”

There are a heck of lot tools on this site for exploring that energy.

The story of site founder Tera Leigh is inspiring in itself.

She offers many articles in her articles section.

For those into journaling, lifestory writing, blogging, and storytelling, the most resource-rich section is “The Workshop,” offering material on journaling prompts, illustrated journaling, starting a creative mentoring group, idea catcher, visual goal journals, goal journaling, life map collages, shine time journaling, writing your life story, and many more topics.

Tera also lists creativity-related websites and her own books and products.

Telling Science Stories is Not a Trivial Thing

Through this posting by Jonah Lehrer in the blog The Frontal Cortex, I learned of a wonderful commencement address (superb content, well delivered) given by Robert Krulwich at the 2008 Cal Tech graduation ceremony. (The address is in RealPlayer format and doesn’t actually occur until about 9 minutes and 15 seconds into the video; the early part is preamble and an intro by a member of Cal Tech’s board of trustees). Krulwich, correspondent for NPR’s Science Desk, reports on the intersections of science and technology with culture, politics and religion. The thrust of his Cal Tech address is that scientists need to tell their stories:

Because talking about science, telling science stories to regular folks like me and your parents, is not a trivial thing. Scientists need to tell stories to non-scientists because science stories have to compete with other stories about how the universe works and how it came to be….and some of those other stories, bible stories, movie stories, myths, can be very beautiful and very compelling. But to protect science and scientists – and this is not a gentle competition — you’ve got to get in there and tell yours.

Krulwich talks at length about Turkey, where good storytelling has popularized creationism. If scientists (and graduates from technical universities) use effective words, pictures, and metaphors in telling the stories of what they’re doing., Krulwich asserts, people won’t be as willing to accept the other stories (like creationism). Science stories won’t always win the day, he says, but the stories need to be told so there will at least be a tug-of-war between those stories and the others. Krulwich also notes that scientific experiments are in essence stories that may or may not be true — so scientists test these stories to discover the truth.

The address and Lehrer’s blog entry reminded me of another blog entry, this one about string-theorist and distinguished theoretical physicist Peter Freund, who writes stories about the way historical events affect scientists. The blog, Book Publishing News by BookCatcher.com, notes that Freund “packed his book, A Passion for Discovery, with stories about important 20th-century physicists and mathematicians.” (In his Exquisite Corpse online journal, Andrei Codrescu says the book comprises “a wonderful series of anecdotes about great physicists.”)

The blog entry goes on:

After he began writing A Passion for Discovery, Freund noticed certain narrative parallels between science and literature.

“There are really three narrative flows in physics,” Freund said. “One is at the level of the individual paper.” He added most papers in physics are short stories, in which concepts, rather than human characters, undergo adventures. “In the end, they emerge changed, occasionally with new concepts being introduced and promises that we will return to them, which is like what they call a sequel or a spin-off in Hollywood.”

The second narrative encompasses science as a whole. “Each time a really good paper is written, the older papers automatically all get rewritten,” Freund said. Undergraduates today can perform certain calculations in one line that in Sir Isaac Newton’s day would have required two pages. That’s because they know the mathematical descendants of Newton’s original work.

The third narrative of science is the human story. Freund emphasizes this narrative in his book, “but it is always entwined with these other two stories of a given paper or of the subject as a whole,” he said.

Returning to the Lehrer blog posting, a commenter suggested that Krulwich’s speech reminded him of Lehrer’s own book, Proust Was a Neuroscientist, about which reviewer Joseph LeDoux of New York University writes:

Taking a group of artists — a painter, a poet, a chef, a composer, and a handful of novelists — Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language — a full half-century before the work of Noam Chomsky and other linguists. It’s the ultimate tale of art trumping science.

More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect.

The reviewer’s words, “Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does” suggest that stories foster this understanding better than does measurement.

NY Times Blogger Cites Storytelling as Useful Career Skill

Marci Alboher, who authors the Shifting Careers blog for the New York Times has been running a series in which she “glean[s] useful career skills from attending more arts and cultural events.”

Giving a shout-out to A Storied Career as evidence that it’s “well established that being a good storyteller is a useful skill in careers,” Alboher attended a “Talking Stick” show and discusses “techniques they use to tell good stories.”

Check them out here.

Are Stories Not Respectable in Art?

In a review on the Minnesota Artists (MNartists.org), art critic Ann Klefstad reflects on the “victorious return of story to art, a triumph evidenced by the narrative-rich work of the four McKnight Fellows on view at the MCAD Gallery” (which runs for just a few more days, though Aug. 10).

Klefstad asserts that “stories really haven’t been respectable in art around here lately–let’s say, from the mid-1980s until sometime last year, when everyone simultaneously got sick of ambition-made-visible as an art strategy.”

When she says “around here,” I wonder if Klefstad means Minnesota. Have stories been respectable in art elsewhere, but not that state?

As an appreciator of art, I always enjoy looking for the story in it, whether the artist intended it or not. Here are some snippets of Klefstad’s review:

[Stacey] Davidson [first picture on left] makes dolls, sculpts these characters, and then paints pictures of them. And the artwork is this second-order product, the painting. The process feels like the double level of making you find in the nouveau roman and in the air outside of the book itself — the making both by author and by reader that such a book demands. You become conscious of the intervention of the fabulist, but the fictions she paints are more credible than many real lives, maybe in part because you, the viewer, are actually collaborating with her to make the story.

In [Andrea] Carlson’s world [2nd from left], the everyday reality we experience most of the time is charged with the breathing life of spirit, which maybe you could think of as “meaning” if meaning were alive.

[Amy] DiGennaro has a huge resonator for her images [3rd from left] — and that’s the way story works. It always plays out before the crowded hall of all the other stories that people have told. And the more of them you know, the more every molecule of the one you’re hearing is electrified and, yes, illuminated.

[Megan] Vossler’s recent work is more difficult to take in. All of Our Moments Are Stolen [far right] is an attempt to tell a story that the storyteller has not mastered — hasn’t lived. The need to fake it, to gloss over the crucial unknown detail, to resort to generic gestures of abjection — is clear in this array of human beings grubbing around in a cul-de-sac of broken wood and crumbled rocks.

A Feast of Memoirs

The August issue of O magazine offers “O’s Memoir Feast,” eight “riveting true stories” introduced with these words:

Tell me a story. Tell me your story. … Okay, talk to me, tell me who you really are. This is what we feel when we sit down to read a memoir. We have a craving for connection, an urge to share a confidence. We want an insider’s glimpse of someone else’s life. … some contemporary memoirists such as Kathryn Harrison, Geoffrey Wolff, and Augusten Burroughs have bared startling family secrets, but a memoir can as often be a story carved from a quiet, ordinary life: a personal history reconstructed from memory and infused with meaning…


Both the print and online versions of O also offer the article “How to Write Your Own Memoir,” by Abigail Thomas, including these 10 “exercises to get you started:”

  1. Write two pages of something you can’t deny.
  2. Write two pages of what got left behind.
  3. Write two pages of something you wrote or did that you no longer understand.
  4. Write two pages of apologizing for something you didn’t do.
  5. Write two pages about a physical characteristic you are proud to have inherited or passed on.
  6. Write two pages of what you had to have.
  7. Write two pages of humiliating exposure.
  8. Write two pages about a time when you felt compassion unexpectedly.
  9. Write two pages of what you have too much of.
  10. Write two pages of when you knew you were in trouble.