Our Final Story: Updated

Decided to add to my original entry below about obituaries when I read Joanna Moorehead’s story in The Guardian about German photographer Walter Schels who

thinks it not only odd, but wrong that death is so hidden from view. Aged 72, he’s also keenly aware that his own death is getting closer. Which is why, a few years ago, he embarked on a bizarre project. He decided to shoot a series of portraits of people both before and after they had died. The result is a collection of photographs of 24 people – ranging from a baby of 17 months to a man of 83 – that goes on show in London next week. Alongside the portraits are the stories of the individuals concerned, penned by Beate Lakotta, Schels’ partner, who spent time with the subjects in their final days and who listened as they told her how it felt to be nearing the end of their lives.

You can see these eerie photos and read the stories here.


William Hageman of the Chicago Tribune says we are increasingly fascinated by obituaries. One piece of evidence was 2006’s The Dead Beat in which author Marilyn Johnson wrote about obits and obituary writers. Newer evidence (long after Hageman pronounced us fascinated by obits) was the news that media outlets are writing advance obits for younger and younger celebrities (e.g., the Associated Press’s Britney Spears obit), ironically released the same day actor Heath Ledger died at 28.

Hageman says we are increasingly inspired to write our own obits – to tell of our experiences, pass on our wisdom, tell our stories. I have definitely spotted the personal style in the obits of a couple people I’ve known who died too young.

I know I plan to write mine. My main motivation is avoid the standard cliches, such as “after a long struggle/battle with cancer.” While I may have no awareness of it, it would pain me greatly in the afterlife to know that my obit was trite and hackneyed.

Stunning Wedding Stories

I’ve added these guys to my Storytellers section, but their stuff is too gorgeous not to do a whole entry on.

They are Oscar and Kartika of S1 Weddings, who describe themselves as “in love with each other, and passionate in capturing weddings and lifestyle portraits.” They reside in a northwest suburb of Chicago.

Their Web site and their wedding photography itself are simply stunning and beautiful. They tell breathtaking visual love stories.

They also have a blog, about which they say: “We will share our personal and professional life through this blog. we believe all weddings and couples are unique, and there are stories to tell through our images.”

The Storytelling Ape

Harry Bingham, who blogs at Toasting Napoleon, has announced that he has a publishing deal to write a book with the provisional title of The Storytelling Ape. Here’s how he describes it:

The book will deal with why humans tell stories; what role narrative plays for us; and how these things ought to affect the way we go about reading fiction.

Bingham notes that he was excited when he first pitched the book, but is now “very, very excited.” He goes on:

There’s just so much to write about. Fields like evolutionary linguistics, evolutionary psychology, [and] neuroscience are just fizzing with ideas on these topics, in a way they just weren’t 15 years or so ago. What’s more, although there are popular books written for the lay reader on individual topics in these areas, no one has ever joined the dots the way I’m hoping to.

Status Stories

One of my favorite pieces of information that I get via e-mail is the monthly trend briefings from Trendwatching.com. This month’s is on Status Stories. Here’s how Trendwatching defines them:

STATUS STORIES: As more brands (have to) go niche and therefore tell stories that aren’t known to the masses, and as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status-yielding stories to other consumers.

The report notes that “It is … up to the customer to tell a story, any kind of story, with the brand providing the ingredients.” Certainly that’s the branding idea behind marketers’ use of social media – to get buzz and encourage consumers to tell the branding story.

These Trendwatching reports are always comprehensive and loaded with examples and images.

Moth Offers Free Podcast Subscription

The wonderful Moth is offering subscriptions to receive one free story per week to listen to at your leisure on your iPod/MP3 player or your computer.

From The Moth:

We have collected a number of our favorite stories from the last 10 years, some of which you may never have heard.

Available for download are a story by Dan Kennedy from the Bumbershoot festival in Seattle last fall. It has never been featured in New York, as well as a short backlog of Moth favorites, including stories by Malcolm Gladwell, Alan Rabinowitz, and Elna Baker.

The Moth asks subscribers who like what they hear to tell their friends, alert the world outside New York, rate The Moth or write a short review on iTunes. “This is a big moment for us, and as you may know, a strong launch is key to a successful podcast. Help us get the word out. We will love you forever!” The Moth says.

  • Dan Kennedy is the author, most recently, of Rock On: An Office Ballad.
  • Malcolm Gladwell is the author, most recently, of Blink.
  • Alan Rabinowitz is the Director for Science and Exploration for the Bronx Zoo-based Wildlife Conservation Society.
  • Elna Baker’s book The New York Regional Mormon Singles Halloween Dance is coming out in 2009.

5 Things I Learned About Storytelling at Procter & Gamble

Steve Denning interviewed Procter & Gamble’s (former? Denning uses past tense) senior manager, learning technologies, Linda Coffman, who is speaking on Friday, May 9, at the Smithsonian Associates Organizational Storytelling Weekend. Here are 5 things I learned from the interview about organizational storytelling at P&G:

  1. Global Learning and Development, the branch in which Coffman is involved, is investigating new Web 2.0 technologies to tell stories.
  2. Coffman started a virtual book club that includes a blog by a senior company leader who is also a subject-matter expert for the book.
  3. P&G has a corporate storyteller, Jim Bangle, who has collected or authored more than 100 stories. Bangle tells some of these stories as podcasts.
  4. Coffman has developed four pilot projects to assess ways of enhancing the use of storytelling for knowledge transfer, drawing from 100 stories that fit many business areas and situations.
  5. An example story that Coffman tells Denning is intended to illustrate to P&G workers that “what [they] do in P&G matters, that it changes people’s lives.” The story, about a woman in a low-income area in India buying P&G sanitary napkins for her daughter, “uses a combination of video, and still images, a voice of narration and background music to support the emotion.”

Parts 1 and 2 of Linda Coffman interview

Making Your Blog Recruiter Friendly

The Wall Street Journal‘s Sarah Needleman recently reported on how blogs are changing the recruiting landscape (this article may not be available free to nonsubscribers for long).

Recruiters are surfing blogs not only for expertise in bloggers’ career fields but for writing skills and well-roundedness, Needleman reports. The article discusses whether a blogger should be open in his or her blog about seeking a job. Some say yes, some say no, but I’ve certainly seen a number of examples of folks getting jobs through directly asking for them in their blogs.

The article’s sidebar below is instructive for blogger who are open to being headhunted:

7 Tips for Making Your Blog Recruiter-Friendly

  1. Clearly identify your specialty. Include a tagline in your blog’s banner so its theme can be quickly recognized. Also, write a concise “about me” blurb that readers can easily find.
  2. Show you’re current on hot topics. For example, relate a recent news item about your area of expertise to a project you completed and link to tangible evidence of your work, such as a press clipping or PowerPoint presentation.
  3. Provide more information. Include a downloadable resume and if you have a profile on a networking site such as LinkedIn.com, link to it.
  4. Exercise common sense. Never write about anything negative or proprietary concerning current or former employers.
  5. Omit personal information. Unless it’s relevant to the job you want, avoid writing about how much you love Fido or the cute things your kids do.
  6. Keep it polished and current. Post new entries at least three times a month to show that you’re committed.
  7. Contribute to other blogs. Insert an inbound link to your blog to draw more traffic and boost its search-engine rankings.

Emotion, Storytelling, and Persuasion

Some fairly recent blog entries talk about the emotional impact of storytelling and persuasion. Kenrick E. Cleveland offers several postings, highlights of which include:

Stories have been used to elicit emotional responses, whether by design or by accident, since the beginning of man and some of the best stories are extraordinarily moving. … When we tell stories in business and when selling, we need to keep in mind the emotional state the story is going to put our prospect in. When we’re persuading, we’re really using stories to control emotional states.

Cleveland also talks about having “an arsenal of emotionally persuasive and powerful stories at our ready at all times.”

In another entry, he talks about personal stories, saying, “I contend that personal is exactly what people crave.”

Kevin Dugan echoes Cleveland in a posting about stories, emotion, and public relations. “Telling your own story is great practice for doing it on the job,” Dugan says, hitting home with my ideas on storytelling and career.

I have my students develop “Who Am I?” stories. While these stories in themselves may not be directly useful in the job search, they are, as Dugan asserts, excellent practice for the self-awareness and authenticity needed to propel one’s career. A superb example that combines emotion with revelation about personal qualities comes from a former student of mine named Kellie. You can read her wonderful story beginning here.

Dugan notes, however, that in PR, “the use of fact and emotion in a story is critical… A message focusing just on emotion can be easily dismissed. At the same time, isolated facts are not remembered easily by an audience. In a world cluttered with messages competing for audience time and attention, stories and our messages require both elements to be effective.”

Slide Stories

Meet Henry from chereemooreKevin Dugan posted on the blog Strategic Public Relations some pretty compelling evidence for the growth of storytelling in business: The fact that in a search on the site SlideShare, more than 500 results come up in a search for “storytelling.” (Well, actually, he said more than 400, but that was 6 weeks ago).

There’s some good stuff there, too. Lots of slideshows about storytelling especially digital storytelling, as well as presentations that ARE stories, like the one posted here, rather than about storytelling. I chose the one featured here because it’s very well done and kind of career-related.

Of course, there are at this writing some 6,550 videos on YouTube that come up in a search for “storytelling,” but that’ll be the subject of another entry.

Story Fields

I don’t claim to totally understand Tom Atlee’s concept of Story Fields, but here’s his definition:

a particularly powerful field of influence generated by a story or, more often, by a coherent battery of mutually reinforcing stories – myths, news, soap operas, lives, memories, games – and story elements
– roles, plots, themes, metaphors, goals, images, events, archetypes – that co-habit and resonate within our individual and/or collective psyches.

A story field ubiquitously frames what is real, acceptable, and possible, and directly shapes our lives and our world, often without our even being aware of its influence.

Atlee likens Story Fields to culture, and as such, they can be changed. As he writes, here, Atlee notes: “When social change movements arise from a truly positive vision, they stand in contrast to but not primarily in opposition to the status quo. Thus they do little to empower that status quo, while at the same time inviting those who are ready for change, into the new story field.”

He suggests a number of strategies for how to translate a social-change movement’s “positive visions into positive story fields capable of shaping a new culture.”Perhaps the shorthand for this concept would be: Change the story, change the culture.