Q&A with a Story Guru: Kindra Hall: Finding Unexpected Stories

See a photo of Kindra, her bio, Part 1 of this Q&A, Part 2, Part 3, and Part 4.


Q&A with Kindra Hall, Question 8:

Q: You tweeted recently about having writer’s block. How do you deal with that and get ideas flowing again? Do you have goals for how often you will write and publish your stories, and if so, do you ever feel oppressed by those goals?

A: Ug. Yes. I have my days. I do have goals focused on posts-per-week. I’ve upped it to twice in week, though I’d like it to be even more. The problem is, I’m not always “feeling it.” However, I believe that that is an artist’s cop-out. I heard an interview with multi-Grammy winner David Foster who attributes much of his success as a musical genius to the fact that he works on the days he “doesn’t feel like it.” Sure, he may not produce a Grammy winner on those days, but he’s improving his craft and honing his discipline. These are important characteristics for storytellers to have as well.

So on those days where a story isn’t coming easily, I know I still need to tell. I page through notebooks of old story scraps, I read through some of my other work, and I keep my mind open. Eventually, if I stay focused, a story comes to me. I don’t try to judge whether or not it will be a “Grammy-winner,” I just write. This mindset has helped me get through those frustrating days and has made me a better teller. I often find stories I wasn’t expecting.

Q&A with a Story Guru: Kindra Hall: Stories Never Stop Impacting Members of the Organization

See a photo of Kindra, her bio, Part 1 of this Q&A, Part 2, and Part 3.


Q&A with Kindra Hall, Questions 6 and 7:

Q: I’m intrigued by your wedding-story work, and I also read and loved your own stories of your relationship with your relatively new husband. I’ve never seen/heard stories at a wedding. Did you originate the idea? How easy is it to sell couples on the idea? (I would imagine you get a lot of business through word-of-mouth — people seeing stories shared at weddings and wanting them at their own.)

A: This was an original idea — an accidental idea if you will. It came about as Michael, my husband, and I were planning our wedding. With storyteller Donald Davis as our officiant, and with my background in story, we thought stories would be a much more effective way to communicate what was important to us as a couple going forward as husband and wife than a handful of verses. It was a very natural decision for us, and I certainly wasn’t intending it to become a business. It was actually my wedding photographer who suggested it. When she posted our photos online, she included our stories with rave reviews — and she recognized that there was a need in the market.

Currently, all of my clients have come through referrals. They have seen my blog or heard about me through some of my wedding industry friends or previous clients. With these clients, I don’t have to do much “selling,” as they have already seen the value. As this business grows, I’m sure I will face the challenges that come with offering a service not many people have considered. I plan to use the success stories of my other couples to illustrate the value of the product and service I offer.

Q: Since many of my readers are involved with organizational storytelling/business narrative, I wondered if you could talk a bit about what aspect of this topic you researched for your master’s thesis. To what extent do you have the opportunity to do work with storytelling in organizations currently?

A: My thesis was on the role of stories in organizations — particularly the role they play in the various phases of the socialization process. Basically, the findings revealed that stories never stop impacting members of the organization. Managers, CEOs, companies, as a whole need to be very aware of the stories being told by, about, and especially within the organization. There is no room for laziness here — laziness can get expensive.

I have worked with organizations in the past to teach the different ways stories can be used. Now, I am currently offering half and full day workshops centered around how individuals and companies as a whole can, not only use stories, but how they can find them, hone them, and tell them effectively.

Q&A with a Story Guru: Kindra Hall: See the Stories That are Happening Around You and Tell Them

See a photo of Kindra, her bio, Part 1 of this Q&A, and Part 2.


Q&A with Kindra Hall, Questions 4 and 5:

Q: Are there any current uses of storytelling that repel you or that you feel are inappropriate?

A: There are a few things to this. First, I need to be clear: whenever a story is told that is based on lies — I have a problem with that. Because we are so susceptible to the stories we are told, telling false stories with the intent to pass them off as true is entirely inappropriate. It is disgusting. However, I do not have a problem with people using story to persuade others. If you want to persuade, whether in sales, politics, or discouraging texting while driving, story is the way to do it.

I remember watching the news after Bush won the election over Kerry. A woman representative from each camp was on the split screen and I heard the Kerry rep say, “Well, the Bush people just told a better narrative” — as if that was a crime — as if telling a better story was a cheap trick. I remember saying out loud, “Yeah, they did. Good for them. Now learn from it.” Four years later, separate from political party preference, I believe they had learned their lesson.

As an advocate for the power of story, even if “my team” loses — I have to appreciate a well-told narrative, as long as it’s based in fact.

Q: If you could share just one piece of advice or wisdom about story/storytelling/narrative with readers, what would it be?

A: See the stories that are happening around you and tell them. Anytime you feel a surge of emotion — there is a story there. Anytime you feel yourself saying, “Huh. That’s unexpected” — there is a story there. Sometimes the smallest stories mean the most because our lives happen in a collection of small moments.

Q&A with a Story Guru: Kindra Hall: If You Don’t Tell Your Story First — Someone Will Tell it for You

See a photo of Kindra, her bio, and Part 1 of this Q&A.


Q&A with Kindra Hall, Questions 2 and 3:

Q: How did you initially become involved with story/storytelling/narrative? What attracted you to this field? What do you love about it?

A: My storytelling career began with performance. I started telling stories in elementary school in my English class. I then competed on the high-school speech team telling stories, and eventually found my way to the National Storytelling Conference in 2000 at age 18. However, I when I first realized that story could be more than performance was in my high-school physics class where I had to write a paper about gravity. After all my research was completed, I was still one page short of the requirement. I took a risk and included a story about riding roller coasters as the introduction for about three-quarters of a page, and used a shorter version of the same story as the conclusion. I was nervous my instructor would reprimand me but instead I got an “A” with the comment: “Excellent use of theory applied to real-life situations.” I was shocked — I thought it was cheating. However, I continued using that strategy all through college, and every time I received the same comments. I soon realized that using story wasn’t cheating — it was brilliant. Story is how we learn, how we make sense of things. While facts have their place, a story to illustrate the facts is what make the information memorable. This is true outside the classroom as well — in business, in family, in media. Once I figured that out, I was hooked.

Q: The storytelling movement seems to be growing explosively. Why now? What is it about this moment in human history and culture that makes storytelling so resonant with so many people right now?

A: The effect social media has had on our lives is profound and directly impacts this second (third, or fourth) surge in storytelling awareness. Society is not only demanding, but fully expecting transparency — expecting it of companies, of our government, of all of the people who hold various positions of leadership. Fewer and fewer emperors are allowed to walk around naked. That being said, it is my firm belief, it always has been, that if you don’t tell your story first — someone will tell it FOR you using various means of social media and you may not like their version.

While there are certainly other reasons, these two: the need for transparency and the urgency of telling it first, have certainly helped in the explosive growth and buzz around storytelling.

Q&A with a Story Guru: Kindra Hall: The Key To Tranforming a Written Story into an Oral Performance

I believe Kindra Hall sought me out on Twitter or Facebook (or both). As I learned more about her, I was utterly charmed by this lovely young woman and her entertaining newly designed site/blog Kindra Hall Tells All. I’m thrilled to present this Q&A with Kindra over the next five days.

Bio: [In her own words from her site, Kindra Hall Tells All] I grew up in small-town Minnesota. I graduated high school in 1999, college in 2003, and finished graduate school (completing a thesis on the use of storytelling in organizations) in 2005. I now live in Phoenix after experiencing enough snow and below zero temps to last a lifetime.

When I was in fifth grade, my teacher Mrs. Sprain did a storytelling lesson in her reading class. This experience set the rest of my life in motion. Throughout high school I competed on the speech team as a top storyteller and went on to tell nationally at the National Storytelling Network annual conferences and at the National Storytelling Festival in Jonesborough, TN; in 1999 as a youth teller, and in 2008 at the Exchange Place. It was at these events and through these experiences that my natural passion for the art of a good story found some direction.

However, as much as I love telling for a live audience, I had more stories to tell than I had venues to tell them in. After moving to Phoenix (but before I had friends) I sat in my apartment and started posting stories online (on MySpace of all places) for others to read. I didn’t know I would love writing as much as I did, and I didn’t expect to love hearing people’s responses as much as I do. I now post these stories here — at least once a week. As this site has grown, I have had the honor of working with other people and their stories so that the world will know them better — just as you will know me more by reading the stories I have shared. Read more here


Q&A with Kindra Hall, Question 1:

Q: You are unusual in that you are both an oral-performance storyteller and a writer of stories. To what extent is there a difference in your approach to writing a story (writing for the eye) and preparing one for oral performance (writing for the ear)? I’ve had some discussion on my blog about the best way to deliver oral storytelling — especially in, say, a podcast, where you might be able to get away with reading the story instead of just telling it. Is it best to write nothing down and just deliver the oral story from memory, or should you use bare-bones notes, or what? Bottom line, what’s the relationship between the orally delivered story and the written one?

A: This is a conundrum I have only recently come to terms with.

I started writing my stories mainly because I had more stories to tell than I had places to tell them. I started seeing stories everywhere I went, recalling stories from years ago, and if I had waited until I was standing on a stage to share them, I fear I would have exploded. I know there is a lot more to say about whether a written story is considered “real storytelling,” but that conversation can happen another time.

Here is my perspective on the relationship between the orally delivered story and the written one. The No. 1 challenge for someone who is telling a story orally that they have already written: It is easy to become more focused on the WORDS — less focused on the STORY.

By nature, when you write a story, you spend a certain amount of time going back and getting the words just right. They need to flow, they need to express emotion, and the words carry the full weight of transferring the meaning of the story to the listener. You choose these words carefully. Fortunately, you have time to make these edits. You are in the comfort of your own home.

When a teller steps on stage, or even into a sound studio, the priorities change. Now it’s not the words that are responsible — it is YOU, the storyteller. You don’t have time to meticulously edit every word, nor should you be trying to recall them verbatim as these things disconnect you from your audience. The most powerful thing about oral storytelling is, when done right, the story is co-created with the audience. If you’re too busy trying to remember what you are “supposed” to say, the audience can’t participate and the story will fall flat.

I had to learn this the hard way. Trust me, it was painful.

My advice is this: When you wish to tell a story you have written, read over it again. Once, maybe twice. While you read, be aware of the timeline — what happens when, A, B, C, D, The End. Second, instead of focusing on specific phrases or wording, focus on the emotions they convey. Consider the emotional journey you want your audience to take, instead of what words you want them to hear. Finally, put the written copy away and don’t look at it again until it’s all over.

Here’s the thing. Sure, there may be times when the words you used on paper sounded better than the ones you told on stage. However, the interaction, the spontaneity, the co-creation that comes from saying the words that happen to come out, far outshines the alternative. Your audience will get more from the telling, and the story itself (if I may take a moment to personify it) will be happy to have been given life instead of just recited.

Even with Podcasts — I feel the audience knows when you’re not being real. Use this same strategy. Leave the notes at home. Remember the timeline and the emotional journey you want your audience to take.

Story Prompts Meet Social Media

I’ve seen plenty of Web sites that offer story prompts. In fact, I keep intending to create a Story Prompts section on A Storied Career.

But Plinky is the first story-prompt site I’ve seen that combines story prompts with social media.

In fact, Plinky doesn’t frame its prompts as prompts for stories or even writing — but rather for Web content. Plinky’s pitch:

Plinky makes it easy for you to create inspired content. Every day we provide a prompt (i.e., a question or challenge) and you answer. We make it simple to add rich media and share your answers on Facebook, Twitter, and blogs.

In addition to helping folks create content that they can share on the social Web, Plinky is a social site in itself on which users can follow each other.

I’m not sure how many of Plinky’s prompts really yield something worth sharing on social sites, but the concept is definitely interesting.

Essential Story Elements: Are They All the Same Thing? And Do They Require Manipulation?

Read a couple of articles recently that talk about elements that make stories work.

In Atticus Finch Would Not Approve: Why a Courtroom Full of Reptiles Is a Bad Idea, Stephanie West Allen, Jeffrey Schwartz, and Diane Wyzga offer Seven Tips For Creating the Motivating Story, in which they declare that:

A story is always about a conflict.

AND
We expect a story to be about change.


Meanwhile, in an interview of Ira Glass by “Wrongologist” Kathryn Schulz in her blog The Wrong Stuff on Slate.com, says that most of the stories on the radio show “This American Life,” are about “wrongness.” Schulz writes:
ThisAmericanLife.jpg

Most people shun or ignore error; storytellers exploit it. They understand that virtually all good narratives contain some element of hoodwinking — that however much we might dislike being wrong in daily life, we relish red herrings and plot twists and surprise endings in our stories. Accordingly, in This American Life (as in life more generally), things seldom turn out the way you expect.

Then, Glass’s explanation:

I don’t go looking for stories with the idea of wrongness in my head… But the fact is, a lot of great stories hinge on people being wrong. In fact, we’ve talked as a staff about how the crypto-theme of every one of our shows is: “I thought it would work out this way, but then it worked out that way.” … [I]f the story works, you become the character, right? You agree with their early point of view, and then when it gets shattered, you are shattered with it. So in the storytelling, you want to manipulate the evidence and the feelings so that the audience is right there agreeing with the person who’s about to be proven wrong.

Interestingly, Glass denies that “that people automatically narrate their stories in a way that pivots around these moments of wrongness and surprise;” he interviews them and draws the stories out of them in a way that achieves the manipulation he cites.

So: Conflict. Change. Wrongness.

Going back to Aristotle’s concept of story structure, a story is about a change of fortune for the protagonist. Change: check. Wrongness: The change of fortune could result from wrongness. The protagonist may have thought things would work out one way, but they worked out another way. Conflict: The change could result from overcoming conflict.

I find it interesting that both Glass and the authors of the Atticus Finch article are talking about story elements that require some sort of manipulation. Glass, speaking on radio stories says: “In the storytelling, you want to manipulate the evidence and the feelings so that the audience is right there agreeing with the person who’s about to be proven wrong.”

The context of the Atticus Finch piece is a Web site about juries, and the piece is about using stories to communicate with jurors. Manipulation might be a bit too strong a word for what the authors describe here:

… [T]o meet the jurors’ expectation, the story must bring to life early on the change you want them to create. This requires you to set up a bridge from the evidence (content) to the context (what situations or circumstances allowed the event to happen) to the emotionally meaningful story your jurors are already carrying in their heads.

The point is that in some contexts, stories need to be manipulated to meet desired objectives. The ways people naturally tell stories probably wouldn’t work in these contexts.

Of course, the idea of manipulation puts some people off the whole concept of storytelling. In his Q&A on this blog, Stephane Dangel noted that storytelling is disdained in France as being manipulative:

There is only one and major book dedicated to storytelling in French, and it has been written by a man who hates storytelling (Christian Salmon: Storytelling)! His message is very raw: “storytelling = fiction = manipulation.”


What do you think? Is it OK to manipulate stories to include certain elements to achieve specific objectives?

Apply to Tell the Story of a Great American Road Trip

Here’s an awesome Americana-inspired opportunity to think about as we head into the 4th of July weekend …

In a project called Exploring My America, Sears Auto Center is sponsoring 21 road trips along nine of America’s iconic highways. Sears seeks “engaging, adventurous people to hit the road for a week and tell their story and the stories of the people they meet.”

Here are the nine routes:

  • Pacific Coast (pictured; this is the one I’d most like to do)
  • Route 66
  • Coast to Coast
  • Atlantic Coast
  • Road to Nowhere
  • Appalachian Trail
  • Loneliest Road
  • Great River Road
  • Dixie Overland Highway

And here are details. Deadline to enter is Aug. 8:

The program will run from July 11 through August 28, 2010. Over the course of the program, we’ll launch three road trip teams on different routes each week. Each team’s mission is to interact with people along their assigned route, capture interesting stories of unique personalities and places throughout their journey, and upload their stories to the program website.

As each team files content from the road (written stories, photos, videos, etc.), web visitors track their daily progress, comment and vote for their favorites. Each team competes against one another to create the most compelling stories and win cash prizes. The team with the highest number of votes for that week will be awarded the weekly prize of a $500 Amex Gift Card.

In addition, each week, the team with the most compelling overall content (as determined by judges) will receive a $200 Sears Auto Center Gift Card. Select teams may also participate in additional segments of the road trip beyond their designated segment for an opportunity to win more prizes. Web visitors will also have the chance to win daily for their participation.

Each team will receive:

  • $1,500 for travel expenses
  • 21-point inspection by the Sears Auto Centers Blue Crew
  • $500 Sears Auto Center store credit
  • 1 HD video camcorder (yours to keep)
  • 1 Wi-Fi card to upload content
  • Roadside assistance (if necessary)
  • Temporary Sears Auto Center car signage to be displayed during the road trip

Check Out this Highly Touted Slideshow on Storytelling and PR

A slide presentation (embedded at the bottom of this entry) that Lou Hoffman of The Hoffman Agency created has been generated huge buzz for a couple of weeks now, so chances are you’ve seen it. It’s about the power of storytelling in business, and Hoffman says he prepared it “after evangelizing SlideShare as an ideal platform for storytelling.”

From both SlideShare, where Hoffman published the slide deck, and his blog Ishmael’s Corner, Hoffman’s description of the presentation:

As product news continues to be commoditized, it becomes increasingly important for communication professionals to build feature stories. This slide deck examines the type of content that makes for compelling storytelling. … Taking a mix of pop culture, levity, science, and our experiences nudging clients out of the corporate-speak box, we’ve created the following as a primer for storytelling in business.

Before creating the power-of-storytelling presentation, Hoffman crafted a slideshow to tell the story of his agency.

There is no question that both of these decks are superb. Still, I have yet to see a slideshow about storytelling that truly tells a story. Hoffman offers some hints of story in it but neither deck is really a story in itself (in my opinion).

I also love the comment from Karen Chace under Hoffman’s introduction of the power-of storytelling slideshow. Chace is a professional storyteller, who in her comment tells the story of being asked to tell a company’s story for its 75th anniversary. After describing her preparation and delivery of the story, Chace writes:

What happened that night was magic. The room fell silent, the guests leaned forward, listening…not because of my skills but because it was their story, both the good and the bad, the triumphs and the challenges.

On her own site Chace offers a PDF that further details the story of telling this anniversary business story.

I wonder if someone could develop a slide deck on the power of storytelling that incorporates a story like Chace’s. As powerful as Hoffman’s presentation is, I can’t help thinking it would hit home even more if it were more of a story.

Taking Career-as-Narrative to the Next Level

The concept of career-as-narrative is not new. Scholars like Larry Cochran and Kerr Inkson, both of whom I mention in this article, have written extensively about the notion.

Now life strategist Walter Akana has taken the concept to a new level in a terrific blog post entitled The Job Interview As Shared Narrative written as part of the Career Collective in which we both participate.

Akana begins with the career-as-narrative and relates it to the commonly accepted concept of deploying storytelling in job interviews:

Taken as a whole … individual instances of success and failure weave the story of our career, and perhaps even our life message [Akana explains via a link here that life message is a Tom Peters term that relates to Gandhi’s philosophy that his life was his message.] While seemingly disparate elements, they are episodes, or chapters, or plot lines that form a larger narrative. In fact, this relationship to story is not novel. It is clearly captured in the most fundamental approach to interview prep: create accomplishment stories to describe your experience. It’s what the STAR Technique [Here, Akana nicely links to an explanation of the STAR technique on A Storied Career’s parent site, Quint Careers.] is all about; namely, creating stories that tie together discrete situations and/or tasks faced, action steps taken, and results achieved

Our careers represent our narrative, with stories that get told in formal performance meetings, in “water cooler” chatter, after hours with colleagues and friends, during mentoring conversations, and while networking generally. Indeed, our stories are what give us visibility and credibility inside of the communities of practice made up of the people who do what we do, and more broadly in brand communities that include the people we serve.

But here’s where Akana gets really innovative, suggesting that the job-seeker need not be the only storyteller in the interview:

I believe that thinking of our careers as narrative has a powerful implication for how we conceive of professional interactions, in general, and job interviews, in particular. And it’s this: discussions of our professional experience are truly opportunities for shared narrative. Trading stories with an interviewer about our shared experience allows for a sharing of meaning, and supports the kind of bonding that takes place in discovering the things we share in common. It is a fundamental human need that drives folklore, which is often a device for transmitting a culture’s morals and values.

Akana clearly understands the kind of storied emotional bond I wrote about in Tell Me About Yourself:

Stories establish an emotional connection between storyteller and listener and inspire the listener’s investment in the storyteller’s success. When stories convey moving content and are told with feeling, the listener feels an emotional bond with the storyteller. Often the listener can empathize or relate the story to an aspect of his or her own life. That bond instantly enables the listener to invest emotionally in your success.

This job-interview story-sharing can help establish cultural fit, Akana notes — does the candidate fit in with the employer’s organization, and does the organization fit the candidate: “If the final outcome of a job interview is to select the candidate who has not only the required skills but also represents the best cultural fit, then your ability to engage in shared narrative over the course of the process can have an impact on your success.”

And bonus! In one of the above passages, Akana linked to a narrative site that was new to me and very interesting, The Shared Narratives project, “a group of websites developed around the idea of collective documentary storytelling about common yet evocative themes. The Shared Narratives sites utilize several emerging web techniques such as the use of blogging systems, photo, audio and video sharing, folksonomies (also known as collective tagging), geocoding (location-based tagging), and user generated content.”