Tell Me About Yourself Reviewed on Keppie Careers; Free Copy Offered for Best Comment

Miriam Salpeter has reviewed my book, Tell Me About Yourself: Storytelling to Get Jobs and Propel Your Career on her highly popular blog Keppie Careers.

She writes:

This book helps you with every aspect of telling your story — from figuring out what the story should be through tips for how to recall stories stored in your brain! (For example, give your stories names.) It is full of samples of stories and many, many ideas that are critically useful for job seekers and all professionals. … If you’re engaged in a job search — or maybe you should be — don’t miss this great resource!

Miriam will also choose from among commenters on three blogs to receive a free copy of the book:

Examiner

GreatPlaceJobs

Secrets of the Job Hunt

Q&A with a Story Guru: Jon Buscall, Part 2

See a photo of Jon, his bio, and Part 1 of this Q&A.

Q&A with Jon Buscall, Question 2


Q: The culture is abuzz about Web 2.0 and social media. To what extent do you participate in social media (such as through LinkedIn, MySpace, Facebook, Twitter, YouTube, Second Life, blogs, etc.)? To what extent and in what ways do you feel these venues are storytelling media?

A: I like social media and participate through blogging and Twitter, but I’m not a fan of Facebook. I think I almost burst a blood vessel the day I got an invitation to be “friends” from someone that used to bully me at school. Still, it’s a useful way of keeping in touch with the friends I do have.

Blogs and Twitter are incredibly important, though, to the work I do, and I do think they are storytelling media. Each post shows your audience who you are; it helps you tell your story step by step, one post at a time.

I started out blogging back in 1999 on LiveJournal. It was anonymous and a way of sharing my diary with a small group of friends. As I readily embraced the Net, however, I moved more and more of my writing online. As part of a creative writing program I ran at Stockholm University between 2000-2004, I encouraged all my students to blog regularly.

Looking back I can see that we used those blogs to encourage each other in our writing journey but also as searchable online notebooks. This wasn’t storytelilng. It was a way of building a resource for “real” writing.

Nowadays I see blogs as having a variety of uses and one of them is storytelling for businesses. Blogs are wonderful ways of giving an insight into who you are and what you do. Even for companies, organizations, schools, etc. I helped a local senior high school, for example, turn to blogs to promote themselves and generate interest in who they are.

I also blogged the story of a litter of basset hounds, posting a picture each day at www.bassethounds.nu. This brought me into contact with buyers but also has led to things like an invitation to participate in a podcast about dogs. My long-term ambition is to combine more of my writing with my love of dogs so this has been very useful in helping me grow that side of my business.

Twitter is a much newer phenomena and one I’ve readily embraced in the last six months. Very quickly I’ve found it’s a way of entering into a dialogue with people. I don’t like the spammy aspect of it and don’t believe that regularly offering or promoting your services on Twitter works. But I’ve found that talking about the story of my daily life — whether that involves translating, journalism, breeding basset hounds, or consulting with businesses — has led to work. So, yes, I do see how Twitter can be a storytelling medium, one tweet at a time, building a variety of narratives, showing people what your story is.

In real terms I can say that in 2008 blogging and Twitter landed me three major deals that helped me grow my business.

I encourage any small business to embrace blogging and Twitter, but you have to be in it for the long haul. It takes time to build relationships and grow your online public story. People buy or hire your services when they get a sense of who you are and what you do. If your story fits theirs.

Golden Fleece 2009 in Words and (Mostly) Pictures

Here is my first of what I hope will be several offerings about one-third of International Organizational Story Weekend, specifically the 9th annual Golden Fleece Day. This was the third Golden Fleece Day I’ve attended, and they just get better and better. For those who love and use applied storytelling, this event is so rich and nourishing. Almost too rich; for each of the three sessions for which participants (who came from all over the world, by the way) could choose a breakout workshop, four breakouts were available. It was so hard to choose! I would have loved to attend almost all of them. I should also note that I left the event early to attend a wedding, missing the last set of breakouts, the closing session, and one other session.

I should probably also point out — as if it weren’t obvious — that my photography skills are far from stellar. (If you are the subject of any of these photos and don’t want yours published, let me know, and I’ll take it down.)

Chris Heimann (pictured at right) of the UK’s Sparknow kicked off the day, describing himself as “emcee.” I’m more inclined to see him as a facilitator, or, given his theater background, our director. Chris’s mission was to “charge the space of collaboration” for the day, which he accomplished by leading us through some theatrically based improvisational activities that he described as “games and exercises … that help us get into a useful state of mind; a state of mind to do with openness, curiosity and presence.” He explained that these actions would enable us to enter into stories of the day because actors “make sense of the world through action.”

Chris told us we were in the story of Golden Fleece 2009, that we were the characters creating the narrative of the day. As you can see in the photos below from these activities, they involved circling around the room en masse and interacting with other attendees.

These activities thus became a profoundly palpable demonstration of the concept of socially constructed reality as participants began to construct the day.

I had the extreme honor of having as one of my partners during these activities Paul Costello, director of the DC-based Center for Narrative Studies, who was also the morning keynote speaker. As part of one of our activities, I suggested that Paul and I take photos of each other. See the results below:Paul’s presentation echoed the theme of Golden Fleece Day — “Why Story Matters More than Ever: Exploring Contemporary Challenges,” and the passion and skill with which he delivered his talk mesmerized the audience. He began by saying, “We story our lives into meaning, and meaning informs our choices and our actions.” He suggested we ask ourselves what story brought us in the door of the conference — the story that would explain for each of us personally why we were sitting in that room in the National 4H Center in Chevy Chase, MD. Australia-native Paul also explained that the ideas that gestated in his talk at last year’s Golden Fleece had resulted in a book, The Presidential Plot, about storytelling in the 2008 election.

But this year’s story is very different. The current economic climate reveals three crises, he said — one of truth and honesty, one of fairness, and one of meaning. Paul drew a parallel; after 9-11, we knew we had to tell the stories, and they would help us to heal. But our current crisis is storyless, not unlike the famine in Ireland in the 19th century in which 2 million people died. The Irish have never told the famine story.

The storylessness of the current crisis is in part, Paul said, because there is no “I;” in other words, no one is taking responsibility. He went on to provocatively suggest that Bernie Madoff is the only hero in the current story because he said, “I am guilty.”

For the first breakout session, I chose the workshop entitled “Getting Back to Storytelling Basics” presented by advertising and marketing guru Gerry Lantz of STORIES THAT WORK. This was the session that probably gave me the most pause, food for thought, and practical application for my work with storytelling in the job search. As I mentioned in a previous post, Gerry noted that when “nearly any verbal recounting is labeled a ‘story’ … therefore nothing is a story.” He argued for well-structured stories as opposed to Situation-Action-Result (SAR) (“yawn,” he said of this formula).

Given that part of my book, Tell Me About Yourself, advises using variations of the SAR story in the job search, Gerry’s talk made my head buzz with great ideas for telling a more compelling and well-structured story. The question that Gerry suggests should undergird all stories is: “What’s at stake?” I think in my next edition of my book, I need to talk more about well-structured stories and incorporate some of Gerry’s ideas. I loved the fact that Gerry illustrated his techniques by having audience members tell stories. My heart was pounding with a need to tell mine, but it was rather personal, and I chickened out.

Gerry’s talk was also a learning process for himself. My new friend and next Q&A subject on A Storied Career, Thaler Pekar, had suggested to him the day before that he ditch his PowerPoint slides for his talk (many storytellers support the idea of “stories, not slides”). He had clearly modified his slides, and it was clear he was considering making them even more minimalist or getting rid of them in the future.

At lunch, I sat with two special folks, Craig DeLarge, and Lynne Feingold. Craig is the person I “recruited” to come to the conference, and I was so proud to watch him interacting with the luminaries of organizational storytelling. He and I have lots in common, and he has a diverse and fascinating background that touches on marketing, storytelling (a major focus of his master’s thesis at the University of Westminster, UK), and career development. And that’s one of the bridges between him and Lynne, whose father, Norman Feingold, was a prominent figure and prolific author in the world of career development. Lynne is also one of the pioneers of the organizational storytelling movement, a founding member of Golden Fleece, long-time host of Golden Fleece meetings, and still sometimes the host.

Here I should add that I talked to story folks I’d talked to before, as well as new ones I met on this day. Madelyn Blair introduced me to Julie Wickert, who had told Madelyn she is a fan of A Storied Career. I also met Debbie Witt and wanted to talk with her further, so Debbie, if you’re reading this, please reach out. Pictured below, left to right, Craig DeLarge, Lynne Feingold, Julie Wickert as I photographed her at Golden Fleece (far right), and because it’s not a great photo, a better photo of her from her Web site, True Story Communications:

After lunch we experienced a treat that was new to me as a Golden Fleece attendee — a concert by singer-songwriter Laura Baron, whose newest CD is “From The Avenue.” Laura, married to change-leadership expert Seth Kahan, brought the house down with her rollicking tune “The Laundryman.”

Then it was Seth’s turn. His mission was to help participants to process the morning’s sessions, which he did by taking us through some conversational/storytelling steps, first with a partner and then with the whole group, that culminated in a profound discussion responding to the question, “What is the unique contribution we can make to the world today?”

I was privileged to have as my conversation partner Kelly Cresap, whose session on archetypes I attended at my very first Golden Fleece in 2005. We had just the loveliest conversation. One of the most significant influences on his recent life has been his intense study of the book Daniel Martin by John Fowles, which he has read 10 times. Kelly’s pictured at right with the book.

The final breakout I attended was led by my friend and fellow Central Floridian, Rick Stone, also one of the founders of organizational storytelling. Rick shared a technique called StoryJam that his company, i.d.e.a.s., charges big (really big) bucks for. Just another of the myriad examples of the generosity of the storytelling community — freely sharing a technique that some companies would consider proprietary and never dream of sharing.

So many stories, so many wonderful people to talk to, so many fascinating-sounding breakout sessions — so little time, especially given my hasty departure. I would have loved to talk to lots more people and attend lots more sessions. I would have loved to attend the sessions of both the ever-fabulous Madelyn Blair (pictured at left in the photo below) and Noa Baum (at right below), about whom I’ve heard so many wonderful things.

Kudos to conference chair Denise Lee and all the organizers. Can’t wait till next time I attend, probably 2011. In the meantime, I’d love to connect with any others who are blogging or Twittering about the conference. let me know what you’re saying and where to find it so I can share with readers. Oh, and I guess I misspoke with the headline of this entry; I thought it would be more pictures than words, but it has turned out to be the opposite.

Ray Jimenez has blogged about Storytelling Weekend here.

Madelyn Blair blogged here (you probably need to join the Ning group Worldwide Story Work to read it (Well worth it, by the way.)

Beth Stoner blogged about the weekend here.

Q&A with a Story Guru: Jon Buscall, Part 1

I discovered Jon Buscall when one of the search alerts I have set up began informing me that he had written on his blog about storytelling. I was especially intrigued that he is a Brit who hasn’t lived In England for 20 years and currently lives in Stockholm. I believe he is the third of my Q&A subjects who hails from beyond North America.

This Q&A with him will appear over the next days.

Bio in his own words (Buscall’s Web site): Since I quit my job as a university lecturer back in 2004, I’ve been scribbling away from my base in Stockholm, Sweden.

I juggle copywriting, journalism, translation and (whisper it) creative writing, and have come to view myself as a bit of a hackwriter providing a variety of text services for Swedish and Norwegian companies selling to English-speaking markets.

A keen blogger, I’ve moved increasingly into digital marketing and copywriting as I’m passionate about the way first class writing online is essential to connect businesses, people, information and knowledge.


Q&A with Jon Buscall, Question 1

Q: How did you initially become involved with story/storytelling/narrative? What attracted you to this field? What do you love about it?

A: As an undergraduate I was drawn to fiction and writing. In the late 90s I managed to publish College.com, a novel about campus life in the UK. Although British newspaper The Times declared it was “essential reading,” it didn’t become the best seller that I hoped and I didn’t get to retire to the south of France. Nevertheless, on the back of this and a PhD in imaginative writing, I ended up teaching fiction and writing at universities in the Nordic region for the best part of eight years.

I found it incredibly powerful to help other fledgling writers get started, but increasingly I grew weary of juggling teaching and my own attempts at writing. A second novel, Being Helle, almost finished me for good, but I made a drastic jump one day and walked out of academe to go it alone and start a basset hound kennel.

Faced with having to feed myself and my dogs, I kept writing: I turned to journalism initially but also corporate blogging. I found that the skills I’d learned as a fiction writer helped me craft stories for corporations who were struggling to get their message across.

I got a kick helping to transform the ideas and notions people had about their business into a narrative form that helped build their brand, but also clarified for employees what journey they were on. If everyone in the organisation understands the story of who they collectively are, it can help employees pull together, market, and build your brand.

So the long answer to a short question is ultimately that I stumbled into corporate storytelling out of necessity, armed with a hotch-potch of writing skills garnered from teaching and writing and surfing the web.

What I love most about storytelling away from publishing houses is that stories tells us who we are and what we think we’re doing. Applied to a business, this can be incredibly powerful.

Definitions of “Story” Vary Widely

The little one-question survey I have on my sidebar has been a dicey thing because it has no mechanism for preventing spammers from responding — and they do. If the spam is ever so overwhelming I can’t handle it, I’ll get rid of it (or figure out a way to add some sort of “Captcha” device to it), but currently it harvests no more than about 10 spammers a day.

I’ve been waiting many weeks to have enough critical mass of responses to the second question I posed on the survey; I feel as though four responses is the minimum number to publish. So I’m very grateful to Tammy Vitale for posting that fourth response.

The question responders answered: “How do you define “story” and how important is it to you to work within that definition?”

I’ve written in this space that I work within a very broad definition of “story.” A session of the superb Golden Fleece conference yesterday (which I will blog about soon) presented by Gerry Lantz compels me to perhaps re-think my broad definition. The program describing Gerry’s session noted “nearly any verbal recounting is labeled a ‘story’ and therefore nothing is a story.” Now that’s food for thought. While I ponder that notion, I present the four responses to my survey question:

Story is a butterfly whose wings transport us to another world where we receive gifts that change who we are and who we want to be.

— Harley King

A story is a fact wrapped in an emotion, which causes an action that changes something. For instance: an 18-month-old baby can hold up her bottle and say “all gone;” Mom feels an emotional pull and fills the bottle and the result of that action is a satisfied baby. Now that is a very short two-word story and yet it meets the criteria of this definition.

— Robert Dickman

A story is a compilation of events leading to an outcome that is either a surprise or planned; one never knows how the story will evolve as it is a work in progress. I can work within this definition because it is open-ended.

— Gladys Kartin

Story is the mythology we tell of our own life, and is a smaller story set within the story of our culture and the world. I am always open to an expansion of the definition.

— Tammy Vitale

Your thoughts?

Q&A with a Story Guru: Karen N. Johnson, Part 5

See a photo of Karen, her bio, Part 1 of this Q&A, Part 2, and Part 3, and Part 4.


Q&A with Karen N. Johnson (Questions 5 and 6)

Q: You refer to data visualization and cite Edward Tufte in your presentation. How does the graphical representation of data enhance storytelling regarding test results? Are there people who respond better to this type of visual story than they do to stories told in words?

A: I think there are people who are more visually inclined just as much as there are subjects that may be better told with use of visuals. When I report information to someone, it’s best if I can calibrate my presentation style and tone and length to that person or audience. There are opportunities in software testing to pull in plenty of visuals. Performance testing is one area better suited for graphical interpretation and presentation. Other areas include business intelligence and data mining where pattern detection and trend analysis may be best discovered graphically. Delivering information and findings visually makes sense for those types of problems. I’ve found that story works with visuals, too, so there’s no need to have to choose one over another. I like Tufte’s suggestion that we can deliver information visually and then back up that information with raw data. I think story can work in the same way; we can provide the clarity, tell the story, and then have all our research and legwork available. It’s our data and research that will keep stories from being fables, which is essential in software testing.

Q: If you could share just one piece of advice or wisdom about using story in software testing, what would it be?

A: Experiment and find your own voice. For as certainly as we can bring concepts from other fields into our work, storytelling is another opportunity. Like any skill we pick up — it won’t suit the occasion all the time. There may be situations where storytelling isn’t the best approach but I like to have as many different techniques, ideas and approaches in my skill set as possible. The combination of story and software testing is a great pairing. Try it, experiment. Storytelling is like presenting. When presenting you have to find your own voice, your own style, and your own way of presenting. Storytelling is the same. In order to be authentic you can’t mimic someone else’s style, delivery, tone or mannerisms. You have to find your own way to tell.

Q&A with a Story Guru: Karen N. Johnson, Part 4

See a photo of Karen, her bio, Part 1 of this Q&A, Part 2, and Part 3.


Q&A with Karen N. Johnson (Question 4)

Q: You wrote in your blog: “I started explicitly seeking books on the subject last summer and by the end of the summer my fledging theory was cementing that storytelling applied to business wasn’t crazy.” Can you share with our readers some of the books you sought out and how they influenced you?

A: I think many things that we do and construct are best when we have a melding of influences. I also think it’s important to recognize and give attribution where appropriate. So let me list a myriad of influences because there was no one book and no one person that brought me to the conclusion of using storytelling with software testing.

In terms of current authors, Annette Simmons and Doug Lipman are two authors whose work I admire. The Story Factor especially made impressions on me due to its countless correlations of story and business.

  • The Story Factor by Annette Simmons and Doug Lipman
  • Improving Your Storytelling by Doug Lipman

I also found the book Rhetoric by Aristotle to be a great source. My own copy is all marked up and loaded with post-its, which is a sign that a book has brought something to me. I know Aristotle probably sounds stuffy and highfalutin, but it’s not. It’s a very readable book.

My local storyteller’s guild has been an influence as well. Zane Chait and Suzie Garfield are two members of my guild whose storytelling styles and encouragement has helped me. I could sit and listen to Zane for hours and I try to find opportunities to do exactly that.

Could I digress? This is too funny not to share. I can recall the first night I attended my local guild. Zane came right up to me, introduced himself, and welcomed me into the room. I asked him a leading question about how he came to be involved in storytelling. Zane began telling me about his business and his interest in storytelling. I was completely engrossed as he spoke. One of the other guild members had to pipe up and tell us that it was time to get started; “we’re here to tell stories.” Well I wanted to burst out laughing that Zane had been telling me stories since the moment I walked in the room. But I didn’t want to be rude, so we moved into a more formal format for the rest of the evening.

Suzie’s generosity with lending books and information has been helpful as well. Some of the books she’s shared have been Stephen Denning’s work and also Lori Silverman.

My professional colleagues James Bach and Jon Bach are also influencers and encouragers that believe in incorporating storytelling with software testing. We discuss the topic openly and specifically when we’re together at conferences. Also my colleague Mike Kelly has been an encourager sometimes pointing out material he knows will help my pursuit on integrating storytelling with business.

Q&A with a Story Guru: Karen N. Johnson, Part 3

See a photo of Karen, her bio, Part 1 of this Q&A, and Part 2.


Q&A with Karen N. Johnson (Question 3)

Q: What kinds of reactions do you get from audiences and others when you give presentations like “Learning How to Tell the Story Behind Your Test Results?” Are they skeptical? Is it hard for them to wrap their heads around the idea of using storytelling to analyze results?

A: Talking about storytelling in front of a technical audience of software testers is somewhat gutsy. I could run the risk of being seen as fluffy, someone who doesn’t have the technical chops that are necessary in our field. But I think I counter enough of my presentations on storytelling with technical articles, webcasts and blogging. If they look, other software testers can see that I have those credentials as well. In fact, having those credentials may give me a better opportunity to discuss incorporating story as a possibility.

When the pairing of storytelling and software testing is considered, I think it becomes apparent to testers that there are opportunities. Intrigue and agreement have been the most common reactions. I find software testers nodding their heads. After the presentation, they come over and say that they feel they’ve been using elements of story in their work all along. They just never considered delving distinctly into stories and have not previously purposefully tried to use story in their work. The pairing makes sense to them. I’ve had several people approach me in person and in email asking me if I could coach them on where to begin.

I’ve found most of the software testers who talk to me about storytelling are test leads, managers, or directors. These are all people who are in roles where in addition to testing, they need to provide information to business owners or executives. I suspect they’ve found what I have: the need to deliver detailed information in such a way that the information doesn’t get lost with the data. There is a need to deliver detailed technical product findings in a consumable, memorable way without being weighed down with too much information and I think elements of storytelling work.

Academic Journal Special Issue Focuses on Storytelling and Change

I’ve been looking forward for a long time to the special issue of the academic journal Organization that has just been released.

Normally, academic journal articles aren’t widely accessible without payment or subscription (except through libraries), but the publisher, Sage, happens to be having a month of free access right now — till April 30.

Here are the goodies you can find in this issue:

Organization: Special Issue — Storytelling and Change:
1 May 2009; Vol. 16, No. 3

    • Storytelling and Change: An Unfolding Story

Andrew D. Brown, Yiannis Gabriel, and Silvia Gherardi

    • Anti-dialogic Positioning in Change Stories: Bank Robbers, Saviours and Peons

Nic Beech, Stacy A. MacPhail, and Christine Coupland

    • From Loss to Lack: Stories of Organizational Change as Encounters with Failed Fantasies of Self, Work and Organization

Michaela Driver

    • On Telling Stories But Hearing Snippets: Sense-taking from Presentations of Practice

David Sims, Chris Huxham, and Nic Beech

    • Moving Away from Chronological Time: Introducing the Shadows of Time and Chronotopes as New Understandings of `Narrative Time’

Anne Reff Pedersen

    • Challenging Hegemonic Masculinities: Men’s Stories on Gender Culture in Organizations

Annalisa Murgia and Barbara Poggio

    • Storytelling and `Character’: Victims, Villains and Heroes in a Case of Technological Change

Andrea Whittle, Frank Mueller, and Anita Mangan

    • Constituting Change and Stability: Sense-making Stories in a Farming Organization

Maria Elisa Peirano-Vejo and Ralph E. Stablein

Q&A with a Story Guru: Karen N. Johnson, Part 2

See a photo of Karen, her bio, and Part 1 of this Q&A.


Q&A with Karen N. Johnson (Question 2):

Q: Your IT career began as a technical writer. To what extent did those writing roots predispose you to incorporating storytelling into software testing?

A: I have a couple of influences in the art of investigation in my background. I was a journalism major in college, and I worked as a reporter for a couple of years. So the tenacity of tracking people down and asking questions and quickly sensing whether someone is a person that I need to gently coax answers and information from versus someone who I need to stand up taller, louder and stronger in order to get information from has become an innate skill. And writing and telling is part of the reporting process.

After working as a reporter, I worked as a tech writer for years on a variety of different types of software. While the image of a tech writer is someone buried in an office cube, I didn’t work the job that way. I spent time talking to the developers, learning the less obvious information about the inner constructs of the applications I was working with. I began to learn that many developers will talk in detail and with pride about what they’ve built. You just have to ask questions in the right way at the right time.

There is a thrill for me in being able to get at least temporarily into the mind of someone else. I like trying to see things the way they do and then take that information and either test software, deliver training, or explain information. I like being the glue on a project by being able to bridge communication between the technical and the business audience. The use of story fits this need.

When I work as an independent software test consultant, I frequently report to senior executives on the current state of a product. I’ve found stories allow me to deliver information in a way that has a better chance of being listened to and consumed then other formats. One thing that I’ve learned from storytellers is that not all stories have to be long tales; a lot of information can be shared in even a one minute or three minute story.