Monthly Archives: April 2012

But seriously, at least publishers are no longer in control….

Over a span of 19 years — from 1990 to 2009 — I authored eight books that were published by mainstream publishers. Most of my experiences with publishers were wonderful, but my final experience in 2009 was horrendous. My ordeal with the company I have come to refer to as Evil Publishing Company inspired my article on A Storied Career’s parent site, Quintessential Careers, Getting a Book Published — Is It Worth It? I was writing about the tail end of an era in which mainstream publishers were in control of what got published and how books got marketed.

In just the short time since then, the entire publishing scene has flipped. As Debbie Weil (pictured) noted in her #story12 Reinvention Summit presentation, within the last year, much of the stigma of self-publishing has fallen away, and ebooks have taken off, now outselling print books.

After Evil Publishing Company, I was not keen to write a new book anytime soon. I started to get the itch again last year. I had had a long streak of having every book proposal I ever submitted get accepted. And why not? My first book (on cover letters) sold well over 100,000 copies. But one of my previous publishers quickly rejected my latest book idea. As Debbie pointed out, it’s harder than ever to get a book contract and much of an advance in these troubled times for publishers.

So why would anyone want to become a published author these days? How is it a game-changer? Doing so won’t make you rich (probably), but, Debbie says, it will make you credible, give you authority, and make you an established expert.

As I seek to scratch my itch to publish again, I’m mindful of some of the great advice Debbie (see graphic for her company, Voxie Media above) shared in her session. Your book topic can’t just be what you’re passionate about; Debbie says; it has to solve a problem or fill a need for the reader. Even with all the options for self-publishing, Debbie says, it doesn’t matter how easy it is to publish if it’s not worth publishing. Would-be authors need to listen to what people ask.

Some of the approaches to topics that Debbie cited:

• Book of quotes about a topic
• 10 steps to _____.
• “The year I [did something remarkable].” Debbie cited The Happiness Project, but lots of other examples exist — the year I tried to live like Oprah, the year I lived biblically, the year I learned to be a memory champion, the year I cooked all the recipes in Julia Child’s cookbook, and so on. I would love to do one of these but haven’t come up with something remarkable enough yet.
• A business message in novel/novella form. Debbie cited Built to Sell. I’ve written about many others; see this post and this one.

Debbie also talked about short books, as short as 30 pages, for example. They may be tantamount to long magazine articles. She cited, for example, Kindle singles. After all, some books don’t need to be as long as they are. I’m currently reading a novel that could easily be a third as long as it is.

Read more of Debbie’s ideas and suggestions about self-publishing and my own experience with self-publishing in the extended entry. See below some of the resources for self-publishing Debbie cited.

Continue reading →