Shawn Callahan of Anecdote has just announced a brand-new whitepaper entitled “Why some leaders inspire action while others are mostly forgettable: The Vital Role of Business Storytelling.”
Here’s Shawn’s description:
The main purpose of this whitepaper is to introduce senior leaders to the idea of business storytelling and demonstrate its importance, especially in the increasingly complex and unpredictable world we live in. It also provides some approaches to how you find and recount your experiences in a business context.
Interestingly, Shawn got feedback and editorial suggestions for the whitepaper through Twitter.
Download the whitepaper here.