See a photo of Casey, her bio, Part 1 of this Q&A.
Q&A with Casey Hibbard, Question 2:
Q: What’s your favorite story about a transformation that came about through a story or storytelling act?
A: The best stories of transformation through story are those that mobilize people to give or do for great causes. There’s such an emotional component to putting a story behind a problem. Made to Stick by Chip Heath and Dan Heath recounts a couple of these stories. Their book names Stories and Emotion as two of the six principles of sticky ideas.
They share an anecdote about a study where people were asked to
consider donating to Save the Children. Two different appeal letters were used to portray the problem of hunger in Africa. One gave statistics about food shortages and the number of people affected. The other recounted a brief tale about a single seven-year-old girl who would be helped by the money. Those who received the second letter gave more than twice as much as those who received the first letter. Putting a face and story behind a problem truly makes a difference. Kiva.org, which gives microloans to entrepreneurs in developing countries, has been very successful with this concept as well.
